Our Marketing & Media team has 60+ people in London and 400+ experienced marketing and media personnel worldwide. Our team includes senior ex-marketers, ex-agency leaders, ex-programmatic traders, customer insight specialists, data scientists, marketing econometricians, and privacy lawyers who have worked in publishing and advertising, all combined with core PwC skills in process/controls/assurance/data/technology. We are a neutral independent party committed to delivering trust and insight across the marketing ecosystem.
Services for marketers:
Marketing transformation
Customer insight
Marketing effectiveness
Media governance
In 2018 we supported the UK advertisers' trade association in developing v2 of its best practice framework for media agency contracting (and also with v3 in 2021); in 2019 we won a British Media Award for our customer insight project with hundreds of retailers across London's West End; in 2020 we worked with industry trade bodies to deliver a pioneering study into programmatic advertising supply chains that won 16 major awards globally; in 2021 we began our hugely popular webinar series on marketing in the post-cookie world; and in 2022 we are collaborating on industry initiatives including: data ethics, Ad Net Zero, cross-platform measurement, and a reprise of our study into programmatic advertising.
Services for media owners:
Audience reporting
Campaign reporting
Contract assurance