Monday, 18 March at 12:30 PM  ●  Ad Shapers Stage 4

Building Highly Successful Branded Entertainment Properties with Talent

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With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?

TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.
Chris Maples
Ant Middleton TV Star & Best-Selling Author
Paul Tremain Joint Head of Mediacom Beyond Advertising MediaCom
Maryam Hamizadeh Head of Live YMU Group
Leon Harlow Director of Brands YMU Group
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