Thursday, 21 March at 2:05 PM  ●  Workshop Stage 7

Beyond Byron, Binet And Bytes

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019. View More
Geoff de Burca Managing Partner - Head of Strategy MediaCom
Lindsey Jordan Head of Media Creativity MediaCom
Steve Gladdis Joint Chief Strategy Officer MediaCom UK Limited
Rosie Hanley Head of Brand Marketing eBay
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