Thursday, 21 March at 9:00 AM  ●  Workshop Stage 7

What Women Want: How Smart Brands Are Responding

The What Women Want initiative recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns. View More
Bart Michels UK Country Manager Kantar
Kate Dale Strategic Lead: Brand and Digital Sports England
Caitlin Ryan Regional Creative Director EMEA Facebook
Isabel Ferrer EMEA Marketing Director – Barbie Mattel
Aideen Clarke Brand Partnership Manager mumsnet
Amy Cashman UK MD Kantar TNS
Kate Waters Director of client strategy and planning ITV
Megan Van Someren Founder and Global Head of Canteen Consulting JWT
Malcolm D'Sa Marketing and Brand Development Director Diageo
Joe Mongognia Executive Creative Director Gillette Grey NY
Jessica Parr Senior Consultant – Cultural Strategy Kantar
Hannah Robbins Consultant - Cultural Strategy Kantar
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