The What Women Want initiative @www.whatwomenwant.uk.com recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.
Join us to explore how some brands successfully build women’s self-esteem, whilst others detract. Hear what infrastructure, cultural and framework changes the smart organisations are making to respond to consumer expectations and deliver on what women want across categories. Learn what other industry stakeholders are doing to play their part in supporting this drive.
UK Country Manager
Strategic Lead: Brand and Digital
Regional Creative Director EMEA
EMEA Marketing Director – Barbie
Brand Partnership Manager
Director of client strategy and planning
Megan Van Someren
Founder and Global Head of Canteen Consulting
Marketing and Brand Development Director
Executive Creative Director Gillette
Senior Consultant – Cultural Strategy
Consultant - Cultural Strategy