Thursday, 21 March at 11:45 AM  ●  Story Crafters Stage 3

The Sonic Truth: Brand Building in the Audio Renaissance

Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity? View More
Scott Simonelli Founder and CEO Veritonic
Simon Valcarcel Head of Creative and Media O2
David Horowitz Executive Creative Director Mekanism
John-Paul Hughes Group Creative Director Communicorp UK
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