Monday, 18 March at 11:45 AM  ●  Story Crafters Stage 3

Influencer Marketing: It’s not about WHO anymore

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2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers. View More

presented in partnership with


Adam Williams Chief Revenue Officer Takumi
Arjoon Bose Europe Marketing Head of New Ventures, General Mills General Mills
Toni Tran Influencer Fashitect
Ana Thorsdottir Head of Influencer Marketing Strategy MediaCom
Deborah Holloway Digital Media Manager Clarins & Clarins Fragrance Group
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