Thursday, 21 March at 10:30 AM  ●  Ad Shapers Stage 4

AR(e) you paying attention?

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Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft brand experiences are changing the way brands tell stories and drive performance on mobile. Snapchat’s International Creative Director Will Scougal sits down with We Are Social, Byte and influencer Geoohsnap to explore AR as a new and vital tool for high-craft brand experiences - that millions of people actively choose to take part in.

presented in partnership with


Will Scougal International Director of Creative Strategy Snap Inc.
Alistair Campbell Executive Creative Director We Are Social
Isabel Perry Director of Technology Byte
Geir Ove Pedersen Creative Influencer Geeohsnap
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