Putting the fragments of TV back together again: multi-platform planning for the future.
We are entering a new generation for TV. As online video has matured, creating a cross-screen video experience has become a key focus for broadcasters. We're seeing broadcast alliances flourishing across Europe to compete with GAFA’s video inventories. We're seeing the development of a new video platform model combining free, advertising-financed service with premium pay-products… What do these trends say of the video world of tomorrow and what tools do advertisers need to benefit from it?
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Marketing & Innovation Director
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Director of Marketing & Experience for Online
Journalist & Media Commentator