Tuesday, 19 March at 1:40 PM  ●  Tech Stars Stage 2

Unlocking the Promise of In-App Advertising

While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.

presented in partnership with

Emma Newman Vice President, UK PubMatic
Greg Carroll Head of EMEA Activision Blizzard Media
Milton Elias Head of Platforms & Innovation News UK
Andrew Hayward-Wright Head of Programmatic Solutions Guardian News & Media
Julius Carboni Trading Director Affiperf
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