Thursday, 21 March at 2:55 PM  ●  Workshop Stage 7

Alexa or Alex? Our subconscious response to the gender of voice assistants

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An interactive session exploring how the gender of a voice assistant can shape our subconscious responses, based on recent neuroscience research carried out in partnership between Mindshare & Neuro Insight.

Jeremy Pounder (Mindshare) and Heather Andrew (Neuro-Insight) will lead a discussion involving a group quiz, live brain measurements and prizes for the winning team! View More
Jeremy Pounder Futures Director Mindshare
Heather Andrew CEO Neuro-Insight UK
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