Thursday, 21 March at 11:30 AM  ●  Ad Shapers Stage 4

Creativity is the Only Way to Survive: But it Doesn’t Happen Without Diversity

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It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes. View More

presented in partnership with


Mark Lund CEO McCann Worldgroup UK
Laura Simpson SVP Global Director McCann Truth Central
Karen Buchanan CEO McCann Manchester
Nicola Grant Vice President, Integrated Marketing & Communications, UK, Ireland, Nordics & Baltic Mastercard
Georgia Parker Junior Creative McCann Central
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