Monday, 18 March at 10:05 AM  ●  Story Crafters Stage 3

What the F is an "Influencer"?

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The term influencer has become muddled and overused. In some quarters it is becoming a dirty word. It is time to redefine the space and return its meaning back to the origins of influence.

In this session you will hear how the industry has evolved to put real storytellers, showcasing a talent, passion and authority at the centre of niche communities online.

presented in partnership with


Alex Stedman Freelance Fashion Editor The Frugality
Anthony Richardson Founder & CEO Q-83 Technology & AusFit
Elijah Quashie Food Vlogger and Critic Chicken Connoisseur
Kate Ormerod Editor Work Work Work
Sara McCorquodale Founder and CEO CORQ
Oliver Lewis Managing Director The Fifth
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