Wednesday, 20 March at 12:10 PM  ●  Story Crafters Stage 3

The Art and Science of Emotional Storytelling

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We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.

presented in partnership with


Pippa Scaife Commercial Director, Emerging Brands CNN
Joe Devlin Professor of Cognitive Neuroscience UCL
Hadas Gold Reporter, European Politics, Media and Business CNN
Phil Rowley Group Innovation Director PHD
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