Wednesday, 20 March at 12:30 PM  ●  Ad Shapers Stage 4

Collaboration Is Dead: Long Live Collaboration

Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll. View More
George Bryant Founding Partner & Global ECD The Brooklyn Brothers
Gary Reich Founder & Managing Director Neon Unicorn
Ben Sumner Founder & Managing Director Feel For Music
Helena Flynn Head of International Comms Jaguar Land Rover
Maisie McCabe Deputy Editor Campaign
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