Monday, 18 March at 10:30 AM  ●  Ad Shapers Stage 4

The Evolution of the CMO Role

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The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Claire Hilton Managing Director, Global Brand and Insight Barclays
Paul Davies Consumer Marketing Director Microsoft
Paul English Consulting Principal, Digital Transformation Ogilvy Consulting
Sarah Ellis Managing Director Gravity Road
Sarah Warby Inspiring Customer Leader
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