One of the world's most visited cities, London has something for everyone: from history and culture to fine food and good times. We want to help you make the most of your visit without straying too far from the Advertising Week Europe action.
After touching down, we recommend heading straight to one of our luxurious hotel partners listed below. Throughout the week they’ll be offering special rates and provide the perfect base from which to explore London’s cultural and architectural grandeur.
Set in a dazzling West End location, the award-winning St Martins Lane is surrounded by busy hubs like Covent Garden and Trafalgar Square. It’s a dramatic and daring reinvention of the urban resort run by the Morgan’s Hotel Group, the hoteliers renowned for re-imagining tired buildings as luxury boutique hotels. Designed by a revolutionary force in Phillippe Starck, expect fresh interiors and strange yet wonderfully shaped furniture. There’s a speakeasy too, set behind the façade of a boutique tea counter and a secret golden hand-shaped handle.
11 minute walk
7 minute drive
Just steps from Oxford Street lies one of London’s original design hotels. The Grade II listed 1950’s building began life as a wallpaper showroom. Think Alice in Wonderland-style fantasy meets baroque styling. Step inside and potentially mistake the serene lobby for a chair museum: there’s a copy of Mae West’s Salvador Dalí lips sofa and an Eero Aarnio bubble chair hanging from the ceiling. There’s also a billiards room just off the lobby – even if you don’t play it is worth spending a minute admiring the original stained-glass windows. Sanderson is a five-star luxury boutique hotel ideally located for Advertising Week Europe events.
15 minute walk
10 minute drive
Curious about the best ways to travel to London on a budget? While the best time to purchase tickets largely depends on destination and travel days, studies suggest an average 7 weeks out from your trip is the best time to book. If you're planning on attending Advertising Week Europe, your most likely to maximise value by booking around the week of 29 January 2018.
Transport agnostic? If visiting from Europe, traveling by train can often be a quicker and cheaper option. Avoid airport hassles, security slowdowns and get some work done on the ground whilst taking in some stunning scenery.
Enjoy spectacular views of London on the Coco-Cola London Eye, Europe’s tallest Ferris wheel. The famous landmarks to see include Big Ben and The Houses of Parliament, St Paul’s Cathedral, Buckingham Palace and Westminster Abbey.
Encompassing many of the neighbourhoods that are likely on your list, we think the West End should be one of your first ports of call. From theatres rivalling Broadway in size and quality, to award-winning restaurants, hotels and shopping, the West End won’t disappoint. We don’t think you’ll run out of things to do either.
Delve into the extensive exhibits of human history, art, and culture at The British Museum in Bloomsbury. With over 8 million objects, you can view exceptional works from around the world and different cultures, like sculptures from the Parthenon to ancient pieces from the Ming dynasty.