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Tom Roach

Tom started his career in advertising in 1998 after studying history at Cambridge.

From 2006-2010 he led the planning on Sainsbury’s at AMV BBDO, winning a Gold IPA Effectiveness Award for ‘Try Something New Today’ and a second for ‘Feed your family for a Fiver’, which also won the Grand Prix at the Marketing Society Awards.

In 2010 he moved to Leo Burnett to lead planning on McDonald's, for which he was awarded a Cannes Creative Effectiveness Lion, a second Grand Prix at the Marketing Society Awards and a third Gold IPA Effectiveness award.

In 2013 Tom joined BBH, where he has led the strategy across a variety of accounts. He is responsible for championing effectiveness and leading the agency's effectiveness awards efforts, helping BBH become the IPA’s Effectiveness Company of the Year in 2018, including authoring two of BBH’s five shortlisted entries. He sits on the IPA’s Effectiveness Advisory Board and is editor-at-large at BBHLabs, BBH’s industry thought leadership platform.
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