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Alastair Mack

Alastair leads paid media strategy, planning and measurement across all channels for Honda (Cars) in Europe as well as overseeing SEO. At Honda he has led and implemented a new advertising measurement framework, customer data platform, ad verification and programmatic buying model.

He works closely with internal and external stakeholders to deliver high-performing integrated campaigns to achieve business and communication objectives.

Previous to Honda, Alastair managed pan-European creative development and paid media at Canon. He started his marketing career creative agency-side, working at DDB before moving to Canon.

Alastair is an active member of ISBA and the IAB, consulting on marketing strategy, investment and effectiveness.
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