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Having worked with over 100 of the world’s top brands and media owners in the last 15 years, Carl thrives on investigating, analyzing and providing insights and action into consumer behavior and purchase habits through digital technologies and formats. Carl has a passion for empowering brands through Customer Marketing with digital strategy and technology through cutting edge approaches and solutions. He has Intimate knowledge of marketing and media including vast experience in Digital Solutions and regularly speaks at industry events on his experience and work.
Most recently his work has focussed on understanding the impact of media for many FMCG businesses including social advertising, search, video-on-demand, location advertising and programmatic. Much of this has been achieved through his commitment to the integration of data and the innovation of analytical methodologies.
Carl Carter Job Title Head of Marketing strategy and Effectiveness Company IRI WORLDWIDE Connect via