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Consultant, Senior Marketer and Business Leader with experience including P&L responsibility.
Specialises in developing a data and insight led approach to integrated marketing and has enjoyed wide experience including management roles at American Express, an overseas bank, Accenture and Ford as well as an independent consultant
He has been working at Ford for the last four years initially driving a project to establish a single customer view of both first and third party data across Europe and connecting to the Adobe Marketing Cloud to provide the link between offline and online data. Now responsible for optimising digital marketing using a variety of approaches and working with partners that include Google, Facebook, Adobe and Acxiom as well as Ford’s agencies and marketing partners in WPP and BBDO.
John Pickles Job Title Digital Marketing Optimisation – Programme Lead Company FORD