Mike joined Whalar in April, 2018, and serves as Chief Growth Officer. An industry veteran with over 15 years of experience, Mike has managed brand strategy, business development, and multi-channel marketing for global brands including Instagram, Bonobos, and Ralph Lauren. Prior to joining Whalar, he spent seven years at Facebook, Inc. There, Mike was a key member of the Instagram brand development team, which launched Instagram's business solutions globally. At Instagram, he also led the CPG and retail category product strategy, and provided platform guidance and insights to CPG and retail marketers. He most recently worked in product marketing where he specialized in Facebook marketing solutions and platform integrations across all consumer touch points.
He is a proud University of Michigan alum, and calls Austin, TX home.