Andrew is amongst the leading practitioners in branded content and has thirty years experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association) which is the pre-eminent global body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the global content monitoring evaluation system which has been widely used by the industry. He is also responsible for spearheading the development and launching BCMA chapters across the world. He is co-author of the academic study, Defining Branded Content For The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is a member of the IPA's Effectiveness Week Advisory Board. He is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners.