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Barry John

Barry has lead Channel 4's unification of its Linear and Digital ad operations teams. Having a team now responsible for TV and VOD campaign management has enabled some innovative thinking and approaches towards business challenges and has maximised Channel 4's ad product and revenue mix.

Programmatic Linear and VOD technologies also fall under Barry's remit and in an extension to the benefits of a unified team the focus of the combined effort is driving the systems strategy to mutual improvement. Using deep experience and knowledge gained from the hitherto independent disciplines brought about Channel 4's Linear campaign reporting and communication suite: Agency Portal and their programmatic VOD platform: PVX. He is now focussed on enabling Advanced Linear Advertising within Channel 4's broadcast infrastructure.

Replay

Targeted TV

Monday, 19 March at 12:25 PM ● IPA Stage

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