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Danny Spears is Programmatic Director at the Guardian. As programmatic has grown to become the cornerstone of Guardian's digital advertising revenue, Danny has become a key stakeholder in the wider organisation's approach to technology partnerships, product development, trading and data strategy. By virtue of operating on both sides of the market (as both buyer & seller), Danny's team are one of few in the industry who have a detailed understanding of the entire programmatic supply-chain; knowledge which underpins Danny's advocacy of a healthy, thriving digital advertising ecosystem.
Daniel Spears Job Title Programmatic Director Company THE GUARDIAN