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In this is a new era of business where speed, agility, innovation and connectedness are essential, Lisa has a proven track record of building, revitalizing and scaling marketing organizations and creating break through operating models to consistently innovate, ignite new markets and influence customer behaviors at a global scale.
As the CMO of IBM UK & Ireland, and the steward of IBM’s brand, she is responsible leading a multidisciplinary team covering, market intelligence, brand strategy, internal & external communications, go to market strategy and execution; campaign management, digital & events and corporate social responsibility.
Prior to her CMO role, Lisa led IBM’s global Campaign Management practice focusing specifically on client-centric Campaign Planning. Lisa has built and delivered IBM’s unique approach to plan and execute holistic personalized experiences for clients and prospects as part of IBM’s Data-driven marketing system.
Lisa Gilbert Job Title CMO Company IBM UK & IRELAND