Joel is Head of UK for Octagon, the global sports and entertainment marketing group. Joel has been in the industry for over 15 years, with the focus of his work having been to help brands find the right place to play in sport. He has worked on deals across all major sports for clients including ABInbev, Adidas, AIG, Cisco, Delta, Mars, MasterCard, Shell, Sony and Standard Chartered.
In his role in the UK, Joel’s focus is now to continue lead the agency’s successful transition from a global sponsorship agency, to a creative agency with specialism in sports and entertainment. This has been driven by the development of in-house teams across creative, planning, design, social & production, and a focus on integrated campaigns that earn attention.