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Lisa Thomas

Lisa graduated from Cambridge in French and Spanish and spent the first two years of her career at De La Rue as a trainee, learning the art of making money and marketing in Europe and South America. She began her career in advertising at the original home of direct marketing, Wunderman, gaining experience with blue chip brands including BA, Kraft, Amex and BT.

After five years, Lisa moved to the direct marketing hot shop, Craik Jones. Lisa was responsible for the development of the Land Rover account, taking it from a small UK piece of business to an award-winning global account in under five years.

Lisa was the first ever Craik Jones Board Director from outside the founding partners, rising to Deputy MD. Later, she was approached by M&C Saatchi Group to start their direct marketing agency and LIDA opened in 2000. Lisa led the agency from start up to Campaign agency of the year 2013/2014. In 2010 Lisa was promoted to CEO of M&C Saatchi UK Group, she joined Virgin in Feb 2016.

Replay

Is Brand Too Big for Marketing?

Thursday, 22 March at 3:15 PM ● Stage 1

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