Recently appointed to the role of global lead, Ruth is responsible for the relationship with BBVA, a leading global bank. Prior to this, she was Mindshare’s chief product officer in the UK, developing offerings across media buying, data and technology services, e-commerce and digital analytics.
Since joining Mindshare in 2015, Ruth has led the agency’s approach on the application of data and technology to deliver business results through media for Mindshare clients – first as head of programmatic marketing and, from April 2017, as head of connections planning, where her remit was to evolve the agency’s core planning product.
She has earned Mindshare a number of accolades in her time with the agency and become a recognised thought-leader in the industry. Of note: Campaign’s digital mavericks 2017, shortlists for The Wires’ ad-tech personality of the year and Admap Prize 2016, and Mediatel bronze for best custom research.