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Lucien Boyer is Chief Marketing Officer at Vivendi, the leading integrated media and content group.
In cooperation with Vivendi’s different businesses, he is responsible for accelerating the development of integrated marketing offers within the Group, and identifying partners willing to associate their brands to the Group’s activities in the fields of talent, live events, merchandising, as well as in content production, broadcast and distribution.
Before joining Vivendi, Lucien has been the President & Global Chief Executive Officer of Havas Sports & Entertainment for nearly 15 years, after having sold Lifestyle Management Group, the company he founded in 1991, to Havas. He created one of the world’s leading sports & entertainment networks, as Havas Sports & Entertainment boasts today more than 600 professionals in 30 countries, delivering award-winning innovative brand engagement solutions for brands such as Coca-Cola, Barclays, Orange and Louis Vuitton.