You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
Purpose! Everything as a Service! Audio Magic! Eco-friendly Synthetics! Inclusivity! Smart Tech! Gen Alpha! OK Boomer!
Certain topics demand attention in 2020, and rightly so. But while loud, zeitgeist-friendly trends often dominate the agenda, we risk underappreciating the quieter narratives turning the world.
Join us for a fresh take on the trends to track in 2020, drawing on highlights from Foresight Factory’s annual Trending analysis - and meet the loudest and quietest trends creating opportunities for you.
2020 is here. We leave behind the noughties, which we jumped into with abandon as a brave new world defined by technology, automation and robotics. The noughties gave us greater connectivity, global communication at high speed, the world’s biggest social network, Amazon Prime, Deliveroo. But the noughties also gave us burnout, stress; in many ways technology has hindered us as much as it has helped us, leaving us slaves to tech. It’s why one of the world’s most successful business women (Arianna Huffington) founded ThriveGlobal three years ago, as a reaction to this precarious existence.
For the coming decade we propose that the future of work is human. We are not robots, we are complex and we have sophisticated needs. We are not all the same. We come in different shapes and sizes, and we work in different ways. The future of work is inclusive, the future of work is empathic, it is flexible and equal, it is tailor made to the individual not to the many. The future of work is human.
Creative Partner, Mr President
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Max out on advice in this interactive session. Need to cut through the nonsense and get more stuff done? Learn how. Want immediate takeaways that work? They’re here. Bring your daily challenges and test the speaker! Based on his book The Monday Revolution David Mansfield shares everything you need to know about getting more done.
Consumers are living in a time where they expect exceptional, personalized experiences when interacting with brands. Join GameOn to explore the importance of understanding your customers’/fans’ expectations and delivering that with your company’s technology while respecting their privacy.
Chief Strategy Officer , GameOn Technology
The use of predictive modelling is on the rise. Our clients want to leverage their information-rich environments and external data sources to transparently manage customer marketing. Their goal is to go beyond knowing what has happened, to providing the best assessment of what will happen in the future. Here at OMD, we use sophisticated machine learning algorithms to predict what a customer is likely to do next, by understanding patterns in human behaviour.
Knowing how likely a person is to engage allows us to focus our clients marketing efforts on the individuals for whom an engagement will generate a meaningful change in behaviour. The benefits of predictive marketing clearly drive sales and growth, but more importantly, it allows us to take our clients businesses even further by being able to accurately anticipate future trends that can influence every arm of marketing.
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will speak with three entrepreneurs who are each running businesses that seek to disrupt the workplace, shatter taboos and break traditional practices in a bid to improve the workplace for all.
Do you want to experience personal rocket ship growth like that of a unicorn ($1b) scale-up? After four years at one of Europe’s fastest-growing companies, Deliveroo, Alice will share what individuals can learn about their own growth from the world’s most exciting businesses. In this interactive and practical workshop delegates will explore the most important ingredient to personal and professional success - themselves! You will embark on a 45 min journey of self-awareness and self-empowerment where we’ll look at how our unique strengths, values, self-limiting beliefs and goals can enable us to live the life we aspire to and are capable of. The output? The self-awareness and motivation to take your potential by the (unicorn) horn by being your most badass self.
In this talk, Alice will share the good, bad and the downright ugly from her personal growth journey - she's spent over 10 years in high-growth businesses, and alongside her role at Deliveroo, she runs a personal development consultancy where she's a highly regarded keynote speaker, trainer, and blogger.
Alice ter Haar
Senior Manager, EU marketing, Deliveroo
Do we need to bend over backwards for flexibility? Some in our industry prove how easy and beneficial it is to accommodate flexible working, while others stick rigidly to the 9-to-5 and beyond.
Join NABS to explore: Is flexible working working? Shared parental leave is only taken up by two per cent of fathers in this country, while part-time contracts are still viewed with suspicion by some in our industry. Only 16% of creative directors are women. Is that surprising when women are still shouldering the majority of parenting responsibilities?
Yet flexible working is essential if we’re to build an inclusive and dynamic culture in which people of all backgrounds can thrive and contribute. We face numerous challenges: convincing leaders across the industry and getting clients to understand the value of flexible working. Our panel invites you to examine, with them, how we envisage flexible working in the future in order to start building a progressive industry now. The focus will be on how we practically implement flexible working practices that enhance people, culture and profit.