You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
Join timeTo’s fight against sexual harassment in our industry. In this session, three business leaders will share their perspectives of tackling workplace harassment. Leave with practical, actionable ideas for what you and your business can do to make sure everyone has the opportunity to work in a safe environment without fear of sexual harassment.
timeTo come together
timeTo change things for the better
timeTo put an end to sexual harassment
72% of men and women agree advertising perpetuates outdated stereotypes and fails to reflect the world around us. Yet, progressive advertising creates 37% more Branded Impact. Join the Unstereotype Alliance workshop with UN Women, Diageo and Unilever to find out how the industry can break down harmful stereotypes and create diverse, inclusive and unstereotypical branded content.
GUINNESS Global Brand Director, Diageo
Global Head of Consumer Planning, Diageo
Purpose! Everything as a Service! Audio Magic! Eco-friendly Synthetics! Inclusivity! Smart Tech! Gen Alpha! OK Boomer!
Certain topics demand attention in 2020, and rightly so. But while loud, zeitgeist-friendly trends often dominate the agenda, we risk underappreciating the quieter narratives turning the world.
Join us for a fresh take on the trends to track in 2020, drawing on highlights from Foresight Factory’s annual Trending analysis - and meet the loudest and quietest trends creating opportunities for you.
Product Development Director, Foresight Factory
As the industry scrambles for the talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking; ask new questions and challenge existing models? In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use of us?".
2020 is here. We leave behind the noughties, which we jumped into with abandon as a brave new world defined by technology, automation and robotics. The noughties gave us greater connectivity, global communication at high speed, the world’s biggest social network, Amazon Prime, Deliveroo. But the noughties also gave us burnout, stress; in many ways technology has hindered us as much as it has helped us, leaving us slaves to tech. It’s why one of the world’s most successful business women (Arianna Huffington) founded ThriveGlobal three years ago, as a reaction to this precarious existence.
For the coming decade we propose that the future of work is human. We are not robots, we are complex and we have sophisticated needs. We are not all the same. We come in different shapes and sizes, and we work in different ways. The future of work is inclusive, the future of work is empathic, it is flexible and equal, it is tailor made to the individual not to the many. The future of work is human.
VP EMEA, Twitter
Creative Partner, Mr President
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Programmatic Creatives is a tale of two halves, a fusion of data and creativity. We consider why it’s important to rediscover the power of programmatic creative & DCO technology for advertising campaigns. And how AI backed creative convergence can deliver a powerful emotive and engaging message to the consumer.
Max out on advice in this interactive session. Need to cut through the nonsense and get more stuff done? Learn how. Want immediate takeaways that work? They’re here. Bring your daily challenges and test the speaker! Based on his book The Monday Revolution David Mansfield shares everything you need to know about getting more done.
Through the last 10 years of programmatic, everyone was so over-excited about the idea of 1:1 targeting, sequential messaging, global frequency control and all manner of things that cookie-based targeting enabled, that they never questioned the decisioning that went on behind the scenes, within the black box of the DSP. Over the last year, a huge change has emerged - as brands have got smarter with their user data, they have come to realise that using a common algorithm to everyone on the same platform, just does not make sense. Most platforms have now released some level of customisable bidding strategies, that might allow advertisers to take into account user scores - as opposed to just segments. How is this rise of customisation impacting teams, skill sets and senior decisioning.
In a year of the US election, Olympics, Euros and Brexit, brands must be where the audience is to stay relevant. This session will explore how marketers, agencies and publishers will get the most out of landmark events.
The timeTo campaign to stamp out sexual harassment in the advertising and marketing industry has gone from strength to strength since its launch in 2018.
Now, timeTo is taking its work one step further by introducing sexual harassment training to our industry, and this session will give a taster of our innovative three-hour sessions designed for organisations across adland.
Join us to experience a whistlestop tour of our interactive and empowering training.
Consumers are living in a time where they expect exceptional, personalized experiences when interacting with brands. Join GameOn to explore the importance of understanding your customers’/fans’ expectations and delivering that with your company’s technology while respecting their privacy.
Chief Strategy Officer , GameOn Technology
The use of predictive modelling is on the rise. Our clients want to leverage their information-rich environments and external data sources to transparently manage customer marketing. Their goal is to go beyond knowing what has happened, to providing the best assessment of what will happen in the future.
Hear from OMD EMEA's, JD Chen and Shayna Pearson, on the sophisticated machine learning algorithms being used at OMD, to predict what a customer is likely to do next by understanding patterns in human behaviour.
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will speak with Meg Matthews, founder of MegsMenopause, on her determination to disrupt the workplace, shatter taboos and break traditional practices in a bid to improve the workplace for all.
Porn -- the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive tech, it has catalysed the development of real-time credit card verification, video on demand, S.E.O. and enabled broader bandwidth. And that's definitely not the end. With virtual reality and teledildonics on the rise, new doors to intimacy are being opened. Challenger brands are defying the status quo and redefining what porn looks like in the future -- through product innovation, pioneering in customer delivery as well.
Former porn star and Partner, CCVFX Ltd
Author, Broadcast and Founder, Ethical Porn Partnership
Do you want to experience personal rocket ship growth like that of a unicorn ($1b) scale-up? After four years at one of Europe’s fastest-growing companies, Deliveroo, Alice will share what individuals can learn about their own growth from the world’s most exciting businesses. In this interactive and practical workshop delegates will explore the most important ingredient to personal and professional success - themselves! You will embark on a 45 min journey of self-awareness and self-empowerment where we’ll look at how our unique strengths, values, self-limiting beliefs and goals can enable us to live the life we aspire to and are capable of. The output? The self-awareness and motivation to take your potential by the (unicorn) horn by being your most badass self.
In this talk, Alice will share the good, bad and the downright ugly from her personal growth journey - she's spent over 10 years in high-growth businesses, and alongside her role at Deliveroo, she runs a personal development consultancy where she's a highly regarded keynote speaker, trainer, and blogger.
Alice Ter Haar
Senior Manager, EU marketing, Deliveroo
What will advertising look like in 2030? Will advertising even still exist?
With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study interviewing industry experts and brands to find out their predictions on what the next decade of our ecosystem will look like.
In this interactive keynote session, Mark Syal, Essence’s MD of Product EMEA will ask the audience to participate in the survey as well as revealing the results from our ambitious forward look.
We’ll explore scenarios like:
How will brand-consumer communications evolve and will advertising even exist in 10 years?
How will technology impact media, creativity and consumer behaviour?
What will advertising and media agencies’ role be in the future?
What industries face the greatest disruption?
Hear from top futurists and industry thinkers on their predictions for the coming decade. What’s next in tech, consumerism, media and audiences? How will tech and automation affect creativity? Are the machines really taking over, or is human/machine collaboration the key to success?
Do we need to bend over backwards for flexibility? Some in our industry prove how easy and beneficial it is to accommodate flexible working, while others stick rigidly to the 9-to-5 and beyond.
Join NABS and Creativebrief to explore: Is flexible working working? Shared parental leave is only taken up by two per cent of fathers in this country, while part-time contracts are still viewed with suspicion by some in our industry.
Managing Editor, BITE, Creativebrief
CEO, Havas London
Managing Director, Saatchi & Saatchi London
Chief Creative Officer, Leo Burnett London