You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
People come to Pinterest with a dream: to renovate their homes; to get married; to figure out their personal style. They aren’t sure exactly what they want, but they’ll know it when they see it. Will they see you? Join Pinterest’s Amy Vener to find out how visual discovery is helping people decide everything from who they want to be to what they want to buy.
The future of data-driven customer experience is uncertain. Not all consumers are on a journey towards a more open and expanded data economy. Such a disconnect between the demands and requirements for an optimised future data-enabled living and the stated beliefs of consumers, is a clear and present challenge facing brands, organisations and government across global markets.
Director of Consultancy, Foresight Factory
How can brands and marketers use events and live experiences to tell their brand story?
Using real examples we investigate how experiences can play a powerful role in brand building, if used strategically. We ask if the trend in storytelling applies to events marketing, and if so, what are the best ways to tell a narrative in a live context?
New research will provide consumer insight into how people spend their time with media, how they think about advertising across a variety of online platforms, their mindset within specific channels and importantly, key differences in how these trends differ across the open web v. walled gardens environments. The session will include a brief presentation of the research followed by a panel discussion about how the industry should act on the findings.
Female creative leaders are ushering a new style of leadership, moving away from rock star male celeb leader mentality of the previous new decades. This session will also focus on the increased importance in promoting workplace flexibility.
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Now is the time for brands to recognise and represent the menopause.
Consider the time and attention given to brands to the ‘male mid-life crisis’ then compare that with the silence that surrounds the menopause. It may be 2020 but the fact remains that a real woman in an ad campaign is still a marketing gimmick.
This talk will address the silence which still surrounds the menopause. For very woman’s experience of the menopause is different, yet their experience of how the media depicts the menopause is universal: this fundamental transformation in women’s lives is almost entirely overlooked
However smart brands – like Holland and Barratt are finally breaking this silence and realising the commercial opportunity it affords.
This talk will address the squeamishness which stills surrounds older women in advertising (no we don’t want to fight the signs of ageing, that is a battle no one can win!)
As Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDO explains: “If you cant talk openly about something that is an integral part of who you are, it is not possible to be and do all that you want.”
The bar is getting higher for brands to earn and maintain the trust of their customers. Good service is a given, but consumers expect more for their loyalty- sustainability and social impact are now key drivers of brand growth. And when trust is lost it is a hard road back. In this session we explore with a panel of leading CMO’s the challenges this presents in both in shaping marketing strategy, but also gaining cross organisational alignment.
Over the last two years, OMD has surveyed over 30,000 people across 13 global markets on their adoption, trust and usage of AI technologies and what this means for how they shop for goods and services.
It is no longer if and when, but when and how people are using AI to enhance their daily lives.
Managing Partner - Marketing Intelligence, OMD
Chief Product Development Officer, OMD
Being or becoming a mum and having a successful job in advertising shouldn’t be an either/or decision. But our industry is woefully inadequate at caring for parents – especially mothers. This panel of industry mums will share their experiences and ideas for being successful - whichever hat you have on.
In isolation, numbers can numb, yet with context and consistency comes insight that inspires. Listen to a leading brand, agency and rights holder talk about how they turn numbers into meaningful action.
The advertising industry has more work to do to ensure women are progressively portrayed in content. Too many adverts still use harmful gender stereotypes even though content which is progressive drives better business results. And too few women are in creative leadership roles.
Diageo believes that we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. Join them to uncover a simple framework for progressive gender portrayal that we can all use, and strategies to drive greater gender equality in our industry.
Global Head of Consumer Planning, Diageo
Global Brand Director for Guinness, Guinness
Rania Robinson from Quiet Storm and Catherine Mayer reveal how the Women’s Equality Party is getting its ‘doing politics differently’ message out and how they forced the major political parties to change their policies amid the clutter of the 2019 General Election campaign.
Co-founder and President, Women's Equality Party
What's a modern marketer and why is it time to become one? In this practical workshop, we'll look at the results of Econsultancy research that identifies the knowledge, skills and mindset essential to a career in marketing today and moving forward. Whether you're thinking about how to assemble the right capabilities for a team or about how to design your career for greatest success, we will send you off with the actions and inspiration to take back to headquarters or your home office.