You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
The future of data-driven customer experience is uncertain. Not all consumers are on a journey towards a more open and expanded data economy. Such a disconnect between the demands and requirements for an optimised future data-enabled living and the stated beliefs of consumers, is a clear and present challenge facing brands, organisations and government across global markets.
The industry needs to reset consumer understanding and appreciation of data, so that risks can be mitigated without throwing away the many benefits the data world brings to society.
The session would be jointly hosted by Foresight Factory and Acxiom, with a panel of Marketing Directors from selected brands to discuss their views on our research and proposed need for a proactive industry initiative.
Director of Consultancy, Foresight Factory
How can brands and marketers use events and live experiences to tell their brand story?
Using real examples we investigate how experiences can play a powerful role in brand building, if used strategically. We ask if the trend in storytelling applies to events marketing, and if so, what are the best ways to tell a narrative in a love context?
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Now is the time for brands to recognise and represent the menopause.
Consider the time and attention given to brands to the ‘male mid-life crisis’ then compare that with the silence that surrounds the menopause. It may be 2020 but the fact remains that a real woman in an ad campaign is still a marketing gimmick.
This talk will address the silence which still surrounds the menopause. For very woman’s experience of the menopause is different, yet their experience of how the media depicts the menopause is universal: this fundamental transformation in women’s lives is almost entirely overlooked
However smart brands – like Holland and Barratt are finally breaking this silence and realising the commercial opportunity it affords.
This talk will address the squeamishness which stills surrounds older women in advertising (no we don’t want to fight the signs of ageing, that is a battle no one can win!)
As Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDO explains: “If you cant talk openly about something that is an integral part of who you are, it is not possible to be and do all that you want.”
New technologies from the telegraph to mobile phones have disrupted the way we communicate and make our purchase decisions. The past few years have seen a host of technologies built around AI such as voice assistants, computer vision and autonomous agents. These are now breaking through into the mainstream. The services they deliver are set to drive the next wave of disruption.
Over the last two years, OMD has surveyed over 30,000 people across 13 global markets on their adoption, trust and usage of AI technologies and what this means for how they shop for goods and services.
It is no longer if and when, but when and how people are using AI to enhance their daily lives.
The advertising industry has more work to do to ensure women are progressively portrayed in content. Too many adverts still use harmful gender stereotypes even though content which is progressive drives better business results. And too few women are in creative leadership roles.
Diageo believes that we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. Join them to uncover a simple framework for progressive gender portrayal that we can all use, and strategies to drive greater gender equality in our industry.
Global Head of Consumer Planning, Diageo
Global Brand Director for Guinness, Guinness