The Evening Standard will be launching its inaugural Future London Report, discussing what’s next for the capital with a panel including Editor George Osborne. What are the issues keeping Londoners awake at night and how can media brands and advertisers help make progress on these?
The Evening Standard’s Future London project focuses on working in collaboration with major businesses and the capital’s key stakeholders to deliver high impact, imaginative change for London in areas it’s most needed
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
In this workshop, bestselling author Chris Hirst, explores his theory that leadership is not some exclusive club, open only to elites. Leadership is what we all try to do every day. It will deliver a step-by-step working manual on how to lead – for anyone. Attendees will emerge with a clear understanding of culture and its importance, of how to confidently make decisions, and how to create the right environment to outperform the competition.
As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences? In this panel, we’ll hear from Rubicon Project’s, Head of Seller Team, Rebecca Ackers and different voices in the market on how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Head of Seller, UK & Nordics, Rubicon Project
How do we ensure we aren't perpetuating stereotypes in advertising? How do you go about writing a script that challenges conventional narratives? The real world seems to move much faster when it comes to diversity and inclusivity, why does advertising seem to lag so far behind in its representation? How can brands embrace diversity in their campaign casting without looking tokenistic?
The growing need for safe viewing alternatives for children has never been more apparent. Join Kidoodle.TV CTO, Daniel Riddell, as he explores recent trends in the child focused entertainment space, shares research on family co-viewing trends, and explains the best practices of marketing to the world's largest demographic of new internet users.
Exploring the decade ahead in digital advertising with some of the industry’s most influential agency leaders. This session will provide a deep dive on the biggest challenges facing buyers today -- transparency, the evolving agency model, privacy/identity -- and how the industry will tackle these topics over the next ten years. Hear what today’s leaders believe will be key in developing a path forward in 2020 and beyond.
2019 saw significant changes in how social platforms engaged with its community, from Instagram “hiding likes” to the explosion of TikTok allowing GenZers to document their moments in punchy but concise 30-second loops. Instagram’s “hiding likes” is an example of platform-driven “social self-care”, one that stems from increasing community pressure for social platforms to offer healthier online spaces. This says the same to influencer marketing, posts across social media see a move from the accepted aesthetic of online self-presentation: airbrushed, perfectly posed and fairytale-like to being authentic – capturing and being real.
We’re on a quest to see and post the most authentic and unretouched photos possible – ones that are emotive and tells a story communicating thoughtfulness and depth. Now brands have the basics of influencer marketing nailed, how and what should they do to capitalise on this next phase?
Adam Williams, CEO of Takumi, will be revealing insights and guidance on what it takes to create influencer marketing content that is authentic, compelling and creative without losing the “realness”. Following the talk, listen to the discussion with industry experts for a clearer view of the topic and how to be real in influencer marketing.
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media, where motivations are always suspect and facts collide, and isolation has increased as a result, building communities has never been more important. In order to galvanize your followers, you need to put your authentic self forward and stay true to your values.
Who falls through the gaps in our industry? In a sector seemingly dominated by the charismatic extroverts; for 7 minutes we celebrate the vital contribution of introverts and the softly spoken. How and why can we listen better?
Our industry is failing our diverse workforce by ignoring people’s individual needs and outlooks. Banish the tick-box approach and learn how to drive forward inclusion with intersectionality.
Adland’s 88% white workforce is proof that our industry’s D&I initiatives aren’t working. Current thinking usually places employees in neat, one-dimensional boxes: working parent, BAME, LGBTQ+. The truth is that we are one or more of these things, and that within each of our categories rests the human, messy truth of experience. You have a religion, but you may not be religious. You’re neuroatypical and also BAME. The combinations are endless. The key to true inclusion, NABS argues, is to recognise each individual’s parts to make up their whole and to create suitably accommodating activities and structures at work. Prepare to come away equipped with an understanding of what you need to do to drive forward true D&I in your organisation.
Customer-led brand partnerships: how to strike a balance in driving commercial benefit without impacting the customer journey.
The financial and political climate has directly impacted our industry. Consumer spending is constrained, meaning marketers across all categories are fighting for budgets and brands must think innovatively to drive profit and value for customers.
easyJet has been quick to adapt, driving change to maintain competitive advantage. It recognised that brands could benefit from engaging the 106m passengers flying across Europe each year, so developed a unique proposition to become Europe’s first travel rightsholder.
This session will explore how brands can take a customer-centric approach to commercial brand partnerships: from valuation of inventory, through to identifying and approaching partners.
The global meat sector is currently going through an unprecedented level of disruption. According to Sainsbury’s recent Future of Food Report, by 2025 almost half of Brits will be flexitarian. We are already witnessing this trend take hold, and a similar study led by Waitrose found that today 21% of us claim to be flexitarian.As a result, plant-based products are moving out of the niche and into the mainstream. Whereas not long ago there was only one or two options, there are now a range of alternatives on offer all vying for consumer attention.Join from leading plant-based product company Alpro and Emma Bennett, Strategy and Provocation partner from brand consultancy Elmwood as they explore how you can make your brand stand out in an increasingly crowded market.
“Hello, I’m the Ad Industry and I have a drinking problem.”
Legendary tales of ‘crazy, booze-fuelled’ lunches and nights out are as commonplace in the UK advertising industry as they are in the rock ‘n’ roll history books. In a market where building deep and positive relationships can often underpin our successes, are we being mindful enough in the ever-present role that alcohol plays?
Around 20% of the population don’t drink at all – and this figure is increasing among young people in particular. ‘Mindful drinking’ is a positive movement propelled by consumer demand, communities such as ‘Club Soda’ and the growth of books and resources supporting changes in drinking behaviour.
Join Project 23 for this lively and (extremely) honest panel discussion exploring different perspectives of the use of alcohol and social drinking to build relationships in business. Who is excluded and what can be gained from more mindful drinking? What can we do to be more inclusive and what can we suggest besides ‘going for a drink’ which still develops those those all-important working relationships?
All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond short-termism to make brave long-term brand-building marketing investment decisions.
From podcasts, to sonic branding, streaming to smart speakers, audio has been, and continues to be, one of the best ways to establish lifelong, loyal customers. With the sector continuing to grow and the massive opportunity for marketers now firmly established, what can they do now to bring order to the chaos and ensure they don't squander the opportunity? How are brands using sound to connect to their audiences in new and exciting ways?
Real-time digital ads supported by brilliant creative, data and technology showcased outside of the home – sounds brilliant doesn’t it? Digital-Out-Of-Home (or DOOH) has picked up a lot of momentum in the last year or so.