Monday 3/16
Briefing at 8: Advertising and the new world order
Ronnie Scott's Jazz Club
Join us at the iconic Ronnie Scott’s for your breakfast briefing.
Open to Super & Platinum Delegates and By Invitation.
Open to Super & Platinum Delegates and By Invitation.
Great Minds Morning Debate
Story Crafters Stage 1
Watch some of adland’s greatest minds battle it out as they debate some of the industry’s most burning questions, before the motion is opened to the audience to vote on. Who will be victorious?
Stephen Woodford
CEO, The Advertising Association
Stephen Woodford
The Chairman's Desk with Michael Roth
Story Crafters Stage 1
Hear from one of the leading voices of the global ad community at the Chairman's Desk.
Michael Roth
Chairman & CEO, Interpublic Group
Business with Purpose
Corporate Meltdown: How Burger King lit a fire under the plastic debate
Impact Makers 5
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in September 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 8 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Jonny Spindler
Managing Director, Jones Knowles Ritchie
Katie Evans
Marketing Director, UK, Burger King
New Business Models & DTC
Unleashing the Challenger Mentality
Ad Shapers Stage 3
The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide.
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Malcolm Devoy, Chief Strategy Officer at PHD EMEA and a panel of new breed challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors.
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Malcolm Devoy, Chief Strategy Officer at PHD EMEA and a panel of new breed challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors.
Malcolm Devoy
Chief Strategy Officer, PHD EMEA
Malcolm Devoy
Science of Advertising
The Science Behind Viral
Insight Drivers Stage 4
Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For marketers to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?
Oscar Hamming, founder & managing director of The Odd Shop, has always been fascinated by the ‘how’ and ‘why’ behind human behaviour. By creating creative campaigns that start with a bang and then go on to lead a life of their own, he has developed the concept of persuasive creativity. Inspired by and based upon behavioural science and cultivated through creativity, Oscar knows how to translate behavioural data into a call to action. In his talk, he will shed light on how to employ the power of persuasive creativity to reach purpose-driven as well as commercial goals.
Oscar Hamming, founder & managing director of The Odd Shop, has always been fascinated by the ‘how’ and ‘why’ behind human behaviour. By creating creative campaigns that start with a bang and then go on to lead a life of their own, he has developed the concept of persuasive creativity. Inspired by and based upon behavioural science and cultivated through creativity, Oscar knows how to translate behavioural data into a call to action. In his talk, he will shed light on how to employ the power of persuasive creativity to reach purpose-driven as well as commercial goals.
Oscar Hamming
Founder and Managing Director, The Odd Shop
Oscar Hamming
Business with Purpose
Billy Monger in conversation
Impact Makers 5
Billy sits down to chat with Ben McKie (Psyched) and Kathleen Saxton (The Lighthouse Company).
Ben McKie
Co-founder, Psyched
Billy Monger
Kathleen Saxton
CEO & Founder, The Lighthouse Company
AWIcons: Film
Story Crafters Stage 1
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
Leadership Lunch
Venue Announced Soon
Join our industry leaders as we debate the future of our industry.
Open to Platinum Delegates and By Invitation
Open to Platinum Delegates and By Invitation
Business with Purpose
Discover Talk: Ethics, Innovation and Advertising
Impact Makers 5
With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Amy Williams
CEO, Good-Loop
Margarida Pinheiro
Global Assistant Brand Manager, Unilever
Business with Purpose
How brand identity, clear purpose and inspired culture play a key role in business success
Impact Makers 5
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
Matt Hiscock
Vice President , Harry's
New Business Models & DTC
Inside-Out
Ad Shapers Stage 3
How is in-housing changing our industry and what does it mean for traditional creative shops?
Digital Disruptors
Digital Out of Home: A Critical Component to Today’s Omnichannel Strategies
Tech Stars Stage 2
Coming soon.
Overcoming Overwhelm
Workshop Stage 7
According to research from Creative Equals 12% of women plan to leave the creative industry within the next two years. While diversity has rightly risen up the creative and business agenda the uncomfortable truth remains that women, and men, are leaving the industry because of overwhelm. This panel will ask why.
Nicola Kemp
Managing Editor, BITE, Creativebrief
Business with Purpose
Acting on Purpose
Impact Makers 5
Who’s getting it right on purpose? Which brands are fulfilling their promises and who has some way to go?
New Business Models & DTC
Future Fit: How Will New Business Models Shape the Talent We Need?
Ad Shapers Stage 3
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will explore the impact that business models centred on data will have on the way we will work and the future talent companies will need with two industry leaders.
Catherine Lynch
Chief People Officer, Virgin Media
Pete Markey
Brand Communications & Marketing Director, Aviva
Steve Hyde
, 360xec
Digital Disruptors
Disrupting with 5G
Tech Stars Stage 2
What opportunities will 5G bring those brave enough to be early adopters looking to make a splash through deeper content experiences?
Great Minds Evening Interview
Story Crafters Stage 1
Join us as we close the day with a Great Minds Interview: a premiere speaker from beyond our industry will inspire you to question your perceptions and challenge your beliefs.
Mixing Hour
Picturehouse Central
Immediately following the Great Minds Interview, come, network and meet your fellow delegates from all over the world at our evening mixing hour reception.
Open to all delegates
Open to all delegates
Opening Gala
Venue Announced Soon
Join us for the VIP opening reception of the Week.
Open to Platinum Delegates & By Invitation
Open to Platinum Delegates & By Invitation
