Join for Thursday's leadership breakfast at Ronnie Scott's and discover the future of personalised marketing.
Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
Open to Super + Platinum Delegates & By Invitation
The What Women Want initiative @www.whatwomenwant.uk.com recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.
UK Country Manager, Kantar
Strategic Lead: Brand and Digital, Sports England
Regional Creative Director EMEA, facebook
EMEA Marketing Director – Barbie, Mattel
Brand Partnership Manager, mumsnet
UK MD, Kantar TNS
Director of client strategy and planning , ITV
Megan Van Someren
Founder and Global Head of Canteen Consulting, JWT
Consultant, Cultural & Human Insight, Kantar Consulting
Marketing and Brand Development Director , Diageo
Executive Creative Director Gillette, Grey NY
There’s no denying that we live in an increasingly socially conscious media world. The rise of a self-proclaimed ‘woke’ generation clashes with the view that political correctness has ‘gone mad’.
One thing’s certain: brands, publishers and content creators are under pressure to ‘get it right’ in their representation of humankind. However, we’ve seen cases where representation of women have been slammed for advocating ‘poor health’ or for setting a bad example to consumers.
What’s the right thing to do? What does care for the consumer look like when it comes to media representation and what role should we all be playing, if any?
Natalie Campbell of Badass Women’s Hour asks Cosmopolitan editor in chief Farrah Storr, Women's Health editor in chief Claire Sanderson and psychologist Kimberley Wilson the extent of which the power of media affects the consumer? And do we have a responsibility to continue to be brave as editors and content creators, as we represent brands which encapsulate a multitude of life experiences that people may not always agree with, in order to represent different voices?
Editor in Chief, Women’s Health , Hearst
Editor in Chief, Cosmopolitan, Hearst
Psychologist Specialising in Whole Body Mental Health
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
VP, Global Head of Experience Strategy, Essence
CMO, IAB UK
VP, Head of VaynerSmart, VaynerMedia
This year's Marketing Academy Boot Camp will run for the full day on Thursday 21st March and is open to all Delegates - RSVPs required!
The Boot Camp will cover The Marketing Academy's 4 P’s – People, Purpose, Professional, Personal. Learn the tricks of the trade to become an inspirational leader and change-maker. Leave as an exceptional marketer and an extraordinary human being!
Author, The 12 Powers of a Marketing Leader
Chief Marketing Officer, Viacom UK
Chief Growth Officer, Mr & Mrs SMith
Marketing professor and columnist
Co-Founder & CEO, Peg
Head of Financial Services Marketing, EMEA, Facebook
Strategy Partner, Digitas UK
Marketing Director, Direct Line Group
Managing Director , Accenture Interactive
Channel 4's SAS: Who Dares Wins star And Founder & Managing Director of Break-Point, Break-Point
Founder & CEO, The Marketing Academy
Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.
Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft brand experiences are changing the way brands tell stories and drive performance on mobile. Snapchat’s International Creative Director Will Scougal sits down with We Are Social, Byte and influencer Geoohsnap to explore AR as a new and vital tool for high-craft brand experiences - that millions of people actively choose to take part in.
International Director of Creative Strategy , Snap Inc.
Executive Creative Director, We Are Social
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
Head of Audio, The Guardian
Podcaster, Broadcaster and Film Critic, BBC 6 Music
Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.
Global MD, Neo
Global Programmatic Director, GSK
SVP, Global Buyer Develpment, OpenX
Chief Media Officer, International, DigitasLBi
Digital Marketing Expert, Accenture Interactive
It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.
CEO, McCann Worldgroup UK
SVP Global Director, McCann Truth Central
Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?
Founder and CEO, Veritonic
Head of Creative and Media, O2
Executive Creative Director, Mekanism
Group Creative Director, Communicorp UK
Guy Parker, CEO at the Advertising Standards Authority (ASA) takes a closer look at the direction of advertising in the UK; how methods are evolving, and how the UK’s advertising regulator has itself made changes to keep pace with this change. Guy will explain the ASA’s key priorities, the growing importance of online ad regulation and a look at what is in the pipeline for the UK’s regulator in the not so distant future – could AI really help to keep more ads responsible?
CEO, Advertising Standards Authority (ASA)
Join Verizon Media and IAB UK for a special lunch at Fortnum and Mason, exploring what the focus on diversity in our industry means for brands creating premium content. Be the first to experience ‘Global Change Agents with Lianna Brinded,’ a new show from Yahoo Finance focused on sharing the journeys of some of the most influential women in business, tech and academia.
Open to Platinum Delegates & By Invitation
Head of Yahoo Finance UK, Verizon Media
The Women’s Prize for Fiction was set up in 1996 to celebrate excellence, originality and accessibility in writing by women across the world. Join decision makers from the publishing world as well as the Prize's sponsor partners Diageo, Fremantle and NatWest to discuss the power and importance of celebrating women's voices through sponsorship.
Marketing Director, Baileys, Diageo
Managing Director. Penguin General Books, Penguin Random House
Head of Large Corporate and Institutional Banking, NatWest
VP Branded Entertainment , Fremantle
Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.
Where will the ideas and the ideamakers of the future come from? We believe that ideas can come from anyone, any age, any background and any place. But what careers tips do we have to share? And what are we doing to make the industry accessible to young people across the country? adam&eveDDB and the Ideas Foundation have created a series of careers videos for young people and educator resources. Come and see the video we have created and meet the people who are sharing their stories and careers insights with future creatives. Discuss practical ways we can work together to inspire a more diverse generation of creatives.
Commercial Director, ZenAuto
Managing Director, Ideas Foundation
Account Manager, adam&eveDBB
University Lecturer, University of West London
From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.
Editor in Chief and MD, Little Black Book
Digital media has been having a tough time of late. The layoffs at Buzzfeed and Vice are symptomatic of the difficulties these organisations are having in developing reliable revenue streams to spur growth. But it’s not all bad. Hear from some of the leaders in this field on how they are navigating the choppy waters of monetising social media content.
Founder & CEO, Jungle Creations
VP of Commercial Brand Partnerships Europe, Refinery29
If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019.
Geoff de Burca
Managing Partner - Head of Strategy, MediaCom
Head of Media Creativity, MediaCom
Joint Chief Strategy Officer, MediaCom UK Limited
Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
Founder and CEO, VidMob
Director of Marketing Partnerships, EMEA, Facebook
One of the nation’s most popular radio broadcasters, Simon Mayo, in conversation with Bauer Media’s Music and Content Director Ric Blaxill about new station Scala radio, his move into commercial radio, why radio is the master of reinvention and the classical tune he is most likely to sing in the shower!
Programme Director, Bauer Media
Author and Radio Personality, Scala Radio
An interactive session exploring how the gender of a voice assistant can shape our subconscious responses, based on recent neuroscience research carried out in partnership between Mindshare & Neuro Insight.
Jeremy Pounder (Mindshare) and Heather Andrew (Neuro-Insight) will lead a discussion involving a group quiz, live brain measurements and prizes for the winning team!
Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presents a panel of marketers at household name brands to explain how they make decisions on marketing and ad tech investments and to give advice on selling the benefits of tech. Featuring:
Santander CMO Keith Moore
Samsung online director Nick White
Just Eat marketing director Ben Carter
GoDaddy former CMO Kate Cox
Director of Content, Propeller Group
Having weathered the digital revolution and its many challenges, modern publishers are prioritising innovation and forward-thinking as they blaze a trail into the next era of content creation, monetisation, and delivery.
As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) will be joined by Oscar winning producer Mia Bays and BAFTA winning producer Stephen Woolley to discuss the importance of breaking rules in the industry.
We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform?
Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution?
Group Advertising Director, Dennis Automotive
Founder, Real Eyes
Digital Integrations & Ops Director,, Mindshare UK
For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?
Commercial Director, Media Chain
CEO, BJL Group
Senior Reporter, The Drum
Managing Director, Republic of Media
Image and voice search are becoming more and more integrated into our daily lives. From traditional to voice to visual search technologies, it is clear that search behaviour are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behaviour.
Search Director, Mindshare
CEO & Co-Founder, Captify
Brands Editor, UK, Digiday
General Manager, Global Search Ads, Microsoft
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
We are in a new era of influencer marketing trending away from focusing on fewer, bigger influencer relationships to broad campaigns with influencers from diverse ranges of followings. As engagement rather than just reach becomes a key metric for measuring the success of these campaigns, the high engagement rates of micro (and nano) influencers is appealing.
This panel will discuss how their approach to influencer campaigns has evolved and how they are managing influence at scale to great effect.