This year’s 2019 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
Through a series of lightning talks, panel discussions, and keynote speeches, this year’s event will walk you through how publishers, advertisers, and brands are working together to tackle key industry issues, all while preserving the integrity of your digital content through respectful user experiences. Leaders from media brands, ad tech players and more will also share with you their native success stories, how they integrate it into their overall marketing strategies, and what to expect in the year ahead.
The definition of neuroplasticity is the ability of the brain to form and reorganise synaptic connections, especially in response to learning or experience. The session will discuss how we can embrace this definition of Neuroplasticity to better our understanding. It has been said that by harnessing Neuroplasticity we can improve everything we do and ‘create’ ‘the best brain possible’ – these notions will be explored and discussed throughout the session.
Hear a panel discussion about opportunities in the retail and customer service categories thanks to AI. Featuring a panel of C-level executives from Fortune 500 companies and innovation leaders in the advertising, media, and customer service industries.
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
In 2008, Ireland’s biggest bank became the country’s most hated when it had to be bailed out by the taxpayer. Media commentary on AIB was 90% negative, and on social a shocking 99% negative. AIB faced it’s toughest challenge of its 50-year existence, and something drastic needed to happen to bring the brand back from the brink
Fast forward to today and AIB is coming back into favour with an NPS brand score of 23 at the end of 2017. How did they do it? They let go.
Attend this frank and honest session to hear how open collaboration can become the creative catalyst needed to produce world-class ideas and content that reimagine not only how your customers see your brand but how they experience it.
Coming soon.In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.