Day two of Advertising Week Europe kicks off with the Leadership Breakfast Series at the iconic Ronnie Scott's.
As part of the UK advertising industry’s first-ever Export Month, the Advertising Association, the IPA and the Department for International Trade will be discussing how UK advertising is selling its services around the world. The event will also see the launch of the UK’s Ad Exports Report, an annual-tracker of the industry’s export performance, produced by the advertising industry.
Founder, Group CEO, adam&eveDDB
Janet Hull OBE
Promote UK Chair and Director of Marketing Strategy, IPA
Worldwide CEO, M&C Saatchi
Sir William Sargent CBE
CEO and Co-founder, Framestore
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!
Chief Commercial Officer, JCDecaux
CEO VCCP Experience Design, VCCP Experience Design
Managing Director-London, MediaCom
Director of Client Partnerships, Sky Media
CEO EMEA IPG Mediabrands, IPG Mediabrands
Managing Director, Primesight
Head of Sales – UK, Spotify
Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google
Managing Director EMEA, Unruly
Chief Executive, NABS
Strategic Partnerships Director, NABS
It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
Today’s tech giants are more like countries than companies. It’s not just the vast resources at their disposal, but these multinationals also encompass a constitution, a cabinet, a foreign policy, an annual budget and even social policy – with a sphere of influence that can impact the average consumer and the state.
Commercial Director, Kelkoo Group
C-Suite Business Consultant, Lightharted Holdings
Julia Hobsbawm OBE
Founder, Editorial Intelligence
Video is being weaved into all forms of media from social to online web to mobile, offering more diverse environments than ever before. Here, this panel will talk about some of the most effective placements for your video content to help you look beyond just likes and shares. We will explore how to effectively convert your audience to drive revenue through a variety of strategic video practices.
VP EMEA, Tapjoy
Co-Founder & Head of Strategic Partnerships , JW Player
MD Partnerships PMX, Publicis Media
We live in the Age of Distraction - a time when the average human attention span online is now down to just 8 seconds, the lowest it’s ever been.
Brands need all the help they can get to be heard above the din of an increasingly noisy internet.
In an interactive session presented by Realeyes’ CEO and co-founder Mihkel Jäätma, attendees will learn how Emotion AI can help brands inform their content strategy, minimise risk and optimise their ad content.
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.
Brand Manager, Ballantine's
Chief Strategy Officer, We Are Social
Chief Business Development Officer, Boiler Room
Media Strategy Director, Boiler Room
Research & Insight Director, We Are Social
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
In response to the fantastic reception that our Mental Health Allies scheme has received throughout the industry, we are sharing our mental health journey, showing why it's important, the work we have implemented and what we've learnt along the way.
Co-Founder and Chief Revenue Officer, The Book of Man
Head of Future Talent, Diversity and Inclusion, MediaCom
Senior Facilitator and Project Lead, Mental Health at Work
Tired of hearing the same sugar-coated advice? These leading ladies will give it to you straight, sharing moments of failure, frustration, and the satisfaction of breaking through. Hear their hard-hitting advice and the things they learned along the way they wish they knew all along.
Managing Director, Verizon Media
Carol Chung Reed
SVP Global Buyer Development, OpenX
Head of Media Planning, EMEA, Essence
Journalist and Commissioning Editor, The Guardian
General Manager, T.1 & The Pangaea Alliance
Chief Transformation Officer , MediaCom
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
Hear the findings and learn how to connect with this young and powerful generation.
Senior Director of Brand Marketing and Insights, The Atlantic
It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.
Chief Revenue Officer, Dennis
Founder, Right Angles
Consumer Marketing Director, Microsoft
In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?
Director of Brand and Innovation , The Mix
Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.
The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?
Executive Creative Director, We Are Social
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner, Carat
General Manager EMEA - Inventory and Partnerships, The Trade Desk
Chief Communications & Brand Officer, OpenX
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Both education and industry know there is a problem with diversity and inclusivity. It's still the same sorts of faces that rise to the top in industry and shine in education. While both businesses and colleges can point to examples of people from diverse backgrounds in their staff/student bodies, they are more exception than rule. This session brings representatives of industry and academia together with students to discuss ways of working in partnership to create a truly diverse industry.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Head of New Business, Prettybird
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.
There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet... until we made a shocking research discovery that led us on a journey around the world, throughout the Middle East and inside one of the world's largest refugee camps - forever changing the way we think about our work.
How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power, and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow.
Co-Founder and Managing Director, Smith & Sinclair
We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough.
But what are the key factors that make up a quality media buy and the benefits?
Find out in The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.
MD, GroupM Digital , GroupM
Director of Media, ISBA
Commercial Director, Guardian News & Media
Journey Activation Digital Partner, Wavemaker
Head of Media & Campaign Planning, Tesco
What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts to discuss changing male perspectives.
Head of Marketing, Dave TV / UKTV
Managing Director, New Macho
Editor, CEO, The Book of Man
Vice President , Harry's
CEO, Campaign Against Living Miserably (CALM)
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
CEO, Digital Cinema Media
Lifestyle Editorial Director, Bauer Media
Rugby Player, Harlequin Ladies Football Club
TV and Radio Presenter
Trends Editor, Campaign
Managing Director, Saatchi & Saatchi London
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
Head of Esports, Global Business Development , Riot Games
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Vice President, UK, PubMatic
Head of EMEA, Activision Blizzard Media
Head of Platforms & Innovation , News UK
Head of Programmatic Solutions , Guardian News & Media
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
Imagine the possibilities If an accurate representation of ALL people is included at the beginning of any project or idea, how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a panel of distinguished experts addresses the challenges and opportunities currently at our doorstep.
Head of UK Marketing, Bing Ads UK, Microsoft
As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can flex their voice.
In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential.
Country Manager, UK, Ireland and the Nordics, Gameloft
We think it's time someone reclaimed positivity back towards agencies.
That’s why our talk is all about impact – the impact that agencies have on their clients’ businesses, their own people, and the wider industry. Showcasing examples of Wavemaker's work with brands including Purple Bricks (who disrupted the real estate market) and Nationwide (taking a stand against hate speech) we'll explore how impact takes various forms, and consider how agencies can deliver this at each stage of the purchase journey.
Chief Operating Officer, Wavemaker
Chief Marketing Officer, Purple Bricks
Director of Advertising & Media, Nationwide
Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.
Ian Livingstone CBE
Co-founder Games Workshop/Fighting Fantasy. 'Patient Zero for epidemic of UK geek culture'
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
Many advertisers are keen to engage production companies direct but how do they choose the right one, how do they manage the process and what can we learn from the experiences of advertisers already working in this way?
Partner, Tomboy Films
Executive Producer, CANADA London
Global Executive Producer, Rankin
CEO , Advertising Producers Association
"The Millennial Disruption" explores the impact of the internet and modern technologies on the millennials' consumer behaviour and why so many legacy brands are struggling in the digital era. It features interviews with industry leaders from
The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway & Sons and Gary Vaynerchuk.
Join the film's creator as she dissects the 9 major factors that impact the millennial generation’s social and economic behaviour: 1) Abundance of Choice 2) Attitude Towards Health & Wellness 3) Closing the Gender Gap 4) Diversity and Immigration 5) Entertainment (how they consume media) 6) Influence of Peers VS. Seniors 7) The Financial Climate 8) The Speed of Change 9) The Why.
Producer & Director; Founder & Managing Director, Smart Cookie Media
Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?
Exclusively launched at AW Europe, Gamebyte are launching their research, a first-hand account of how brands can connect with gamers, written by those who lead their communities.
Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.
Founder, Rankin Group
Strategic Adviser, The Scottish National Investment Bank
The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.
UK Senior Reporter, Digiday
Co-Founder & Head of Strategic Partnerships , JW Player
With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.
This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?
Hans Erik Tuijt
Director of Global Sponsorships, Heineken
Head of Marketing, Red Bull Racing
Director of Corporate Strategy and Business Development, Formula 1®
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Planning Director, Facebook
Managing Director, EMEA, Rubicon Project
Business Development Manager, Finimize
When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue.
But that's not always an easy thing to do. In the age of Big Data, we all want quality but it's quantity we have to deal with. And that leads to the Great Data Disconnect. Come along to hear how brands have connected their vast data sources to tell better stories, make better plans and generate more revenue.
Client Strategist , MiQ
Global Analytics Product Manager, MiQ
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?
Managing Partner Digital Services , GroupM
Chief Revenue Officer, Advertising Week
Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.
Chairman, Davis & Gilbert LLP
Partner, SI Partners
Managing Director of BLINK and Strategic Partnerships, MediaCom
Did you know that 1 in 6 people of working age suffer with a mental health issue? It’s time to get it all out in the open. Let us educate, inspire, inform and entertain you with a candid conversation around mental health, how to deal with it in the long term, how to handle it in the workplace, and how, no matter what, you can still take on the world.
Speaker, Writer, Consultant
Partnerships Executive | Chair of 4Mind, Channel 4
Founder & Former CEO, CALM
Chief Executive, The Marketing Society
It’s time to bring some humanity back into this industry. In recent years the topic of gender and race has been on the tip of everyone’s tongues, but what does it mean to be truly inclusive? There are so many “isms” which have been left out of the conversation. Join us fellow humans for a panel discussion that unpacks the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and pledge for true inclusivity.
When Sir Martin Sorrell resigned from the world’s largest advertising and marketing company he was asked where he was headed next, he didn’t miss a beat when replying – “Back to the future”.
Across Sir Martin’s 33-year reign at the world’s most powerful network he saw the business grow from a £1 million ‘shell’ company to a £15 billion revenue business. In a matter of months we have seen S4 Capital, powered by the ‘Faster, Better, Cheaper’ approach, acquire MediaMonks and MightyHive. The differentiating factor? Could it be the significance of moving in a different direction to the other holding companies?
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, in an exclusive conversation with Sir Martin Sorrell to deliberate his next chapter, discussing the digital revolution, differentiating directions and no doubt DeLoreans.
Sir Martin Sorrell
Executive Chairman, S4 Capital
CEO & Founder, The Lighthouse Company
Following a recent art project with The Stylist Group, artist and consumer behavioural expert, Paula Zuccotti, will be doing an informal talk on the secrets behind the modern woman; how she lives, what she loves and what her biggest influences are. Join us for a drink and enjoy the exhibition of her work. Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.