2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Solberg Audunsson, CEO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
In this session we’ll hear from iconic shoe company TOMS and the ethical advertising platform Good-Loop, how it is infinitely possible to improve the lives of millions of people around the world while creating a for-profit sustainable business model.
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Viral content is a digital unicorn that’s more of a myth than a method. Generation Z are coming of age. We’re scrambling to understand them. It’s foolish for marketers to think they’re just young millennials, they’re a completely different breed and brands need to act fast if they are going to capture their imagination. Hannah Anderson has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Media, Creative and Brand Strategy, Media Chain