Is it realistic to expect media to have a beneficial effect on society? Indeed should the media industry be obliged to pursue a virtuous route or left to its own devices? To debate this compelling issue, Dennis’s Julian Lloyd-Evans is joined by Lord Bird, Stevie Spring, Sue Todd and Jolyon Maugham QC.
Super & Platinum Delegates + By Invitation Only
Stevie Spring CBE
Chairman, BBC Children in Need
Lord John Bird MBE
Founder and Editor-In-Chief, The Big Issue
Managing Director of Advertising, Dennis Publishing
Hear from innovative brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators at RyanAir, Lego and TinkLabs.
Managing Director, Gravity Road
Founder & CEO, Tink Labs
VP of Digital Consumer Engagement, The LEGO Group
2017 was year when branded content ht the big screen and brands showed their social conscience. We have the leading lights in branded content. Alistair Campbell from We Are Social talks HSBC with Pride, David Moynihan from block busting content generator, Lego shares his insight. Ann Wixley from Wavemaker and former editor of Empire and Redwood MD Colin Kennedy join the panel.
Moderated by Mike Burgess, Head of MetFilm Creative
Creative Director, Metfilm Creative
executive creative director, We Are Social
Audio is on the rise with podcasts becoming a favourite pastime among consumers of all ages. From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, get a better understanding on current guidelines and best practice for listening measurement, and leave with the skills to launch your brand's next podcast.
9:30 - THE RISE & VALUE OF AUDIO
Podcast listening is growing quickly. So what are the opportunities for brands and how do these differ from other forms of audio or media? In this session we’ll play you plenty of examples of what leading brands are doing in the podcast space. We’ll hear from well known podcasters as well as Acast, who are leading the way in monetising podcasts. We’ll also reveal exclusive new research on UK podcast listening habits.
Managing Director, Somethin' Else
Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush
Head of Music Radio at Somethin’ Else and producer of The Bugle, Somethin' Else
Director of Content, Acast UK
10:10 - CULTURE 2.0: A LIVE RECORDING OF EAT SLEEP WORK REPEAT PODCAST
Bring the laughs back to work - join Bruce Daisley and Sue Todd for a live recording of the Eat Sleep Work Repeat podcast. He will be talking to laughter expert Professor Sophie Scott about the role that laughter plays in our lives. Then we'll be playing a funny game to find the way to bring laughs back to our workplaces. Merriment assured.
UK Managing Director, Twitter
Writer of Car Share
11:00 - DYNAMIC DIGITAL AUDIO ...DELIVERED!
Sam & Chris give an experiential tour of how dynamic, personalised digital audio campaigns are delivered; highlighting the evolutionary advantages of the role of selective attention for live campaign case studies (including Deliveroo) and demonstrating how easy it is to reach a wide audience.
Head of Creative, A Million Ads
Managing Director, Clearcut Sound
If the market is broken, then we need to fix it - and it's going to take a few of us!
The market's investors, brands and publishers alike have become all too familiar with the issues lurking within digital advertising - meaning we spend time tirelessly debating the problems rather than investing energy in bringing about change.
Programmatic Director, The Guardian
Head of Digital, Ebiquity
Director of Commercial Platforms & Operations, Auto Trader UK
Hear from creatives and strategists alike on the science of weaving emotion into creative storytelling. Which emotional cords are meant to be played, while others are perhaps left untouched? Hear the potential advantages when done right, but be warned of the risks when entering this sensitive arena.
Global Strategy Director, Vizeum
Head of Creative Strategists at RYOT Studio, Oath
Co-Founder, Gravity Road
VP Global Partnerships, Rakuten Viber
Today reaching Millennials is the name of the game. With preferences and behaviours evolving quickly, tenured brands are seeking inventive ways to engage their next generation of consumers. In this session Tastemade will discuss the importance of digital video and strategies for creating relatable, inspirational and localized content for the new era.
Head of EMEA Sales and Brand Partnerships, Tastemade
Executive Director, Head of CREATE, Manning Gottlieb OMD
11:15 - TIMETO: THE INDUSTRY JOINS FORCES AGAINST SEXUAL HARASSMENT
timeTo come together. timeTo make a change. timeTo call an end to sexual harassment.
Join NABS, the Advertising Associations and WACL to find out how the industry is joining forces to make a positive change in adland.
Director of Services, NABS
CEO, The Advertising Association
Executive Chair, Thinkbox
11:45 - MAN UP: MEN IN ADLAND
The ad industry and society at large have made great progress in empowering women in recent years. With much still to do, This Girl Can, Real Beauty, Like a Girl; #metoo, #everydaysexism, #shepersisted; WACL, Bloom and SheSays are all doing much to tackle the issues and provide support, mentoring and networks for women in and out of the industry.
But as we begin to move towards a more balanced and diverse society and industry, what roles exist for men in this changing landscape? Is there a need to bring men together to better support each other and empower them to be a part of this change?
The session will ask: Do we need more male role models? How can we encourage more men to open up about their mental health? How can men better support each other? Is there really a difference in how men and women’s brains are wired? Should men involve themselves in feminism? Is it time we redefine maleness and masculinity?
CRO, Guardian News & Media
Karen Blackett OBE
NABS President, Chairwoman, MediaCom
Dr. Theresa Dzendrowskyj
Applied Neuroscientist and Business Coach
CEO, Campaign Against Living Miserably (CALM)
12:30 - GENDER DIVERSITY: WE’VE HEARD THE TALK, NOW LET’S SEE THE ACTION!
No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running or iron man training – all of which are admirable. We would like to talk about everyday bravery. The bravery to never just stand by and listen while someone in the office shrinks into themselves because the office humour or banter has taken an unpleasant turn. The bravery to always speak up to make sure that the quiet people are included and heard. The bravery to speak up, act, defend, even if that makes you the unpopular one.
Speaking up, staging interventions and zero tolerance of excluding behaviour at every level – this is what changes work culture. If the current statistics on diversity balance at the leadership levels of our sector, then culture needs to change, to be more inclusive, to be more diverse.
In this session you will learn:
1. The importance of every day bravery
2. The value of speaking up, acting, defending, staging interventions and zero tolerance of excluding behaviour at every level
3. An insight into your own behavioural tendencies in compromising situations in the workplace
4. You will also have the chance to ask anything to the panel
CEO, Pearl & Dean
Chief Transformation Officer , MediaCom
Client and Partnerships Director, Wavemaker Global
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
In an increasing fragmented world, comedy is one thing that is still able to connect us. Where political and social conflicts continue to test us, we share our current favourite comedy shows, standup routines, YouTube clips and ads in a bid to spread some joy. Words, phrases and actions can even break into popular culture, defining a moment in time.
Comedy can therefore be a powerful tool in building brand engagement, particularly when its unexpected and challenges preconceived ideas. But it is subjective, and what is ‘funny’ is in a constant state of flux. As a result, brands don’t always hit the funny bone.
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'
In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.
Editor-in-chief, Auto Express & Carbuyer, Editorial Director, Dennis Publishing
Research and Insight Director, Dennis Publishing
Group Commercial Director, Bauer
Sales Director, Haymarket Automotive
Publishing Director, Immediate Media
Is screen time good or bad? Do we risk constraining our potential through fear, regulation and a resistance to technology? Discover a world beyond many of our wildest dreams as we debate the future with Jenny Afia, member of the Children’s Commissioner’s Task Force on Growing Up in the Digital Age, and the pupils from ADA college.
Privacy and reputation lawyer, Schillings
Harry de Quetteville
Comment Editor, The Telegraph
Join Oath and the IAB for a light-hearted luncheon to wrap up this year’s Advertising Week Europe. Share your views on the week’s events, and help us round off what is set to be another action-packed celebration of our industry and its people. Enjoy an afternoon of good company, great food and few surprises along the way…
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Twentieth Century Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.
Head of YouTube B2B Marketing, UK, Google
Executive Creative Director, BBH London
Emma de la Fosse
Chief Creative Officer, Ogilvy & Mather Group UK
UK Marketing Director, Twentieth Century Fox
Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?
Senior Public Affairs Manager, World Federation of Advertisers
Head of EMEA Marketing Lab , eBay
Partner, Sidley Austin
GDPR Marketing Lead Europe, Mondelez International
12:45 - TECH OPENS UP MORE OPPORTUNITIES FOR PEOPLE WITH LEARNING DIFFICULTIES
It’s estimated that up to 1 in every 10 to 20 people in the UK has some degree of dyslexia (Source: NHS). Dyslexia is not an obvious difficulty; it is hidden and as a result, dyslexic people have to overcome numerous barriers to make a full contribution to society. Join us to hear Steven Woodgate’s - Surface Marketing lead at Microsoft – story, career journey and how as tech continues to evolve it opens up more doors for young people, especially in the communications industry. Steven has both dyslexia and dyspraxia and has found ways to navigate through a successful career despite these challenges that could have held him back. ‘Technology isn’t just about cool gadgets, it’s as much about sociology and psychology and how people use it’.
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
1:15 - WOMENS LEADERSHIP ROUNDTABLE
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
CEO B2B & Exec Sponsor D&I, Dentsu Aegis Network
COO & CFO, Hearst
CEO, Brave Bison
Vice President of Regional Sales, CNN
Marketing Director, Google
1:55 - IN CONVERSATION WITH TALULAH EVE
Senior Sales Manager, LCS Israel & Sub-Saharan Africa, Google
With consumer behaviour, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.
Global CMO, Hyatt Hotels Corporation
Head of Global Marketing Communications, Pinterest
Chief Marketing Officer , Integral Ad Science
Head of Marketing - Europe and Americas, Bel
Forget marketing ideals -- let's tackle marketing reality. How do we promote the "ugliest" products and services, the unsexy ones that are either "boring," complex, or undifferentiated from the competition? Kranz will demonstrate -- with real-life examples -- three beautifully practical/tactical ways to overcome each of these three ugly challenges.
80% of consumer purchasing power is women, 28% of people in the US are in the non-white minority and 60% of the world is from Asia. Everyone in the world is different, but traditionally when we design our unconscious bias steps in and we ignore signs to design for different people. The more we understand our unconscious mind, the more it starts to impact the way we think and create. What does this mean for creating global experiences where different mindsets are required to align to our design? The R/GA design model helps us to get behind the context, environment & mindset of our users in order to create conscious ecosystems. Harvard has created an implicit association test to measure attitudes and beliefs - the important thing is how we get these into our design process so we can shape our work without our unconscious bias taking over. Diverse design teams mean we create well rounded experiences. Projects like ‘Love has no Labels’ showcase the humanity in design and what it means to design with a conscience. Let’s make sure that what we are creating is genuinely impactful to all our audience and that we consciously think about the hundreds of decisions we make day to day.
In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.
Editor, Women's Health
Bestselling cookbook Author and Cofounder, Hemsley + Hemsley
Health & wellbeing influencer & best selling author
We are at a pivotal moment in history, where age norms are being challenged across every age segment. Yet traditional age-led stereotypes are rife in politics, advertising, and popular culture. In a world that struggles to balance age-awareness with age-obsession, the power and promise of intergenerational connections have never been more vital.
McCann Worldgroup and McCann Truth Central’s ‘Truth About Age’ study, surveyed nearly 24,000 people, aged 20 through 70, across 36 international markets.
Journalist and Broadcaster , Freelancer
Discover how you can widen the value exchange with youth audiences to better meet the needs and be relevant at a time of unprecedented challenges and opportunities. 10 years on from the financial crisis of 2008, explore what life is really like for todays’ 16-35 year olds in the UK and Ireland. Our research uncovers how the next generation are coping with a lack of security and prospects and how they are engaging with the world as individuals, workers and consumers.
Director of Insights The Youth Lab, UK, Thinkhouse
Brave Bison and friends hash out the contradictions and myths surrounding a misunderstood generation, and how brands can stay relevant with a new crop.
Hosted by Brave Bison's Commercial Director Jon Kitchen we'll be joined by Chief Creative Officer Will Pyne, a leading influencer, brand and broadcaster to debate and discuss what brads can do to create exciting, engaging and effective content to win over Gen Z....
Vlogger, Comedian, Actor
Commercial Director, Brave Bison
Chief Creative Officer, Brave Bison
Entertainment Editor, Channel 4
Chief Creative Officer, James Grant Group
In this session, Stephen Cheliotis, Chairman of Superbrands and CEO of TCBA will bring together a C-Suite group to debate:
• Is the definition and ‘role’ of brand within business shifting?
• Has the evolution of brand changed where it sits within the business?
• Is brand moving from marcoms to being integrated into wider business teams, and should it?
• Is sustainable brand building driving a shift to longer-term marketing strategies or is the pressure for short-term ROI winning
Chief Executive, TCBA
Head of Brand & Marketing, Lloyds of London
Chief Marketing and Communications Officer, TSB Bank
Global Head of Brand & Managing Director, Virgin Enterprises Limited
Day 4 in the Vertical Series closes out the Week with a look under the hood of the auto sector.
3:15 - THE ART & SCIENCE OF DATA STORYTELLING: HOW AUDI DELIVERS ‘BEAUTIFUL CARS WITH AMAZING BRAINS’
Join Neustar’s VP Marketing Julie Fleischer as she sits down with Benjamin Braun, Audi UK CMO for a fireside chat to learn how this premium auto brand creates and executes beautiful stories with the right data driven tools and insights. Using marketing analytics to quantify the value generated by their distinctive communication and campaigns, Audi is able to know exactly where to spend the next pound on marketing.
In this session you will learn:
1. Differentiation requires being different. Pay attention to category conventions so that you can break them
2. Human beings are driven by emotion and storytelling. Functional, rational benefits may play to the head, but people act on the heart
3. Emotional campaigns are more effective on almost all business metrics, particularly long term brand health and profitability
4. If you want to break category conventions, you’ll need to make a strong business case. You need a strong measurement plan to support data-driven storytelling, drive change and prove results
5. Accurate actionable campaign measurement must be holistic and future-forward
BEING BRAVE: HOW MCLAREN HAS DRIVEN FAN ENGAGEMENT BEYOND THE TRACK
Social and digital has redefined the relationship between McLaren and its fans. F1 teams and drivers have become content publishers, extending the story beyond the track to an always-on narrative – in turn, driving fan avidity and partner value. In this session, Rob will describe McLaren’s journey to its award-winning status in digital sports marketing.
In this session you will learn:
1. Social and digital is the engine room of sports fan engagement
2. Always-on content and hero campaigns help build a team’s personality and drive fan avidity
3. Social and digital has emerged as a key pillar of sponsor partner activation
4. Engaging a Millennial / Gen Z audience requires a visual approach, but there’s still room for the written word
5. A high performance social and digital strategy is a blend of big and small data insights – understanding the trends and listening to your fans
Sailor Jerry is the world’s No 2. Spiced Rum. Exploding onto the scene with more engery than a mosh pit, we grew up with a DIY mentality and a punk rock ethos. In 2017 we needed to f*ck shit up, find new rebels and continue to cement our place in pop culture history.
This is the story of what I’ve learned in anchoring and evolving a brand in party culture - always living by the words of Jerry, "I haven't done my best yet…only my best so far.”
Chin Ru Foo
Global Brand Director, William Grant & Sons
Sales directors and marketing chiefs hear ad tech pitches day in and day out. What will get their attention and stop their eyes glazing over at the first slide on the pitch deck? Get the inside track on what the decision-makers really want to know when hearing a sales pitch in this panel, featuring senior executives from Channel 4, Car Throttle, The Guardian, Hearst Magazines and The Pangea Alliance.
Founder, Propeller - PR, Content, Events for media & tech
Founder & CEO, Car Throttle
Head of Partnerships & Digital Innovation, Channel 4
General Manager, The Pangaea Alliance (inc. CNN, Reuters, Fast Company)
Digital Commercial Operations Director, Hearst Magazines
In this session, DCM's Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They'll also discuss the numerous ad campaigns that Ben has directed with representation by Moxie Pictures.
Come hear founders from today’s hottest startups pitch their unique business to a who’s who of major venture capitalists and brand leaders at The Telegraph TechX Stage. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.
Partner, 500 Startups
Harry de Quetteville
Comment Editor, The Telegraph
Scientists say our brains haven’t evolved in 50,000 years - what’s changed is our technology and the way we consume content. And in today’s mobile and digitally-driven world, content is constantly at our disposal, and every word counts. In this discovery talk, the Managing Director at Sharethrough, Ally Stuart, will highlight the results of a Sharethrough + Nielsen Neuro Lab study and survey to explain the neuroscience behind effective native ad copywriting and why consumers want their ads to be native.
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Global Technology Editor, Campaign
Head of Global Marketing Communications, Pinterest
Country Sales Director, Google
Vice President for EMEA Bing Ads Sales, Bing
Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
At Microsoft, we believe the future of computing is Mixed Reality (MR). HoloLens, our first self-contained mixed reality computer brings holograms to the real world, unlocking new insights and capabilities for marketers. Although we're still early in our journey, we're already seeing profound examples of how mixed reality experiences can transform the way we see the world around us – join us to see the world’s first extreme sports mixed reality app for the Red Bull Air Race.
Product Marketing Director, Mixed Reality, Microsoft
Viva Mexico! Trusted as production partners by Martin de Thurah (Epoch Films) and Venables Bell & Partners (SF) to handle a crew of 125 with multiple locations and casting, Avelino takes us behind the scenes on the shoot of the latest Audi RS 5 Coupe commercial 'Final Breath'.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade