‘Murky’ ad-tech, opaque advertising metrics, brand-safety crises, a disrupted content economy and widespread ad-fraud have led to a broken digital advertising ecosystem. One in which spend is increasingly concentrated amongst a small number of platforms who are themselves under increasing political pressure. One in which quality content struggles to monetise whilst fake news captures an ever-greater share of voice. One in which clients simply aren’t reaching the audiences that they’ve paid for.
In this conversation Robert Thomson, CEO of News Corp, and Gideon Spanier, Global Head of Media, Campaign, will discuss what it’s going to take to rebuild advertising ecosystem that’s become
dysfunctional and sometimes dystopian.
09:00 - MEDITATION
Start your morning at AWEurope with reflection and focus on your breath.
Founder, The Lighthouse Company
9:15 - GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.
International model and creator of ‘The Frampton Method’
9:35 - A TRIP TOO FAR? MASTERING THE BRAIN WITH PSYCHEDELIC DRUGS
With microdosing – small daily hits of LSD to boost mental performance – trending highly in Silicon Valley, there is growing curiosity of their impact. Psyched co-founder Ben McKie joins Dr Robin Carhart-Harris, Research Fellow from Imperial College London, with his ground-breaking insights into the therapeutic use of LSD, MDMA and Psilocybin to boost mental wellbeing. By highlighting pioneering alternatives to the over-prescription of antidepressants for dealing with mental health, this will be a hugely potent high for the Week.
Dr Robin Carhart-Harris
Head of Imperial Psychedelic Research Group, Imperial College London
10:05 - SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of 'brainiacs', each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?
Walk away from the session with a better understanding of the brain; how the difference in brain variety is important to understanding how to we learn and how to optimise our individual strengths and differences.
In this session you will learn:
Afua Basoah - ‘Business is driven by innovation. Innovation is driven by curiosity. The neurodiverse are lateral, creative thinkers, hence they innately innovate. Their innovation has the potential to impact business bottom-lines.’
Sarah Wood - ‘Diversity is not a nice to have; workplace culture is your strongest competitive advantage’.
Derek Draper - ‘Practical insight into how to really understand yourself, your colleagues, teams and, yes, even consumers – by creating the space to go deeper and delve below the surface.’
Pippa Glucklich - ‘The brain is the most important organ in our body; it allows us to think and feel, store memories and feelings - everything that makes us human. Yet we tend to neglect it and take its health for granted. Learn how to to take care of your brain; to better understand yourself and others to help improve wellbeing, resilience and performance.’
Soraya Shaw - ‘Advances in Neuroscience have shown us that by creating an environment that promotes wellbeing means that you and your people bring all their brains to work resulting in greater creativity, performance, innovative thinking and neurodiversity that celebrates individuality.’
Global Health Strategist & Vice-President, Rabin Martin Agency
Co-founder and CEO, CDP Leadership Consultants
Strategic Consultant, Wellbeing and Careers, NABS
Co-Founder & CEO, Unruly
10:55 - MINDFUL TRANSFORMATION
Hear from a serial CMO on what it takes to build a purpose driven brand and build a career too. Purpose driven brands stand for something bigger and it’s been shown that they outperform the competition in revenue, job creation and stock performance. Discover how uncovering a company’s purpose and putting it to work can help align your organization and help create long term value.
Global CMO, Hyatt Hotels Corporation
Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
Strategic Business Development Director , Time Inc. UK
EU Director, Revenue Labs, Ebay
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Sales & Marketing Director, Dominos Pizza
Digital Content Director, Marie Claire, InStyle, Look
Premium video content is now available on every screen - enabling automated, programmatic video advertising across linear, OTT, desktop, and mobile. Technology companies are bringing context at scale to empower brands video buys, helping not only brand safety, but deeper transparency and success than ever before. Join this conversation to understand how brands are leveraging new technology to navigate new video platforms and offerings.
While the large holding companies make urgent shifts to their organisations, the independent shops have a leg up. Already winning in agility, they are built for the present and preparing for the future. Hear from leaders at the helm of leading independent agencies to see what’s in store.
From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? With a different format and approach for every audience, which models actually work and why? And what does quality look like to new generations with a fundamentally different understanding of how to use video?
Global Head of Video and Audio, The Guardian
Head of BBC Worldwide Digital Studios , BBC Worldwide
Executive Producer, Documentaries, The Guardian
Co-Founder, Kyra TV
Creative Excellence Director, BACARDÍ Europe
Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?
Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.
Head of Product Marketing, Northern Europe, Facebook
MD Europe, IV.AI
Head of Digital & Data, Public Health England
Manager Social Media Hub, KLM Royal Dutch Airlines
The AI Academy is an interactive workshop that demystifies the applications of machine learning for the modern marketer, publisher, and creative. In this session, Jim Kelly, machine learning expert, will focus on the complex digital advertising ecosystem and the essentials of artificial intelligence and its applications
Naysayers have questioned the "pivot to video" because it can take more work and is more challenging than traditional display ads. But publishers who have cracked the code see engaged audiences, much higher CPMs, and skyrocketing ad revenue. Our panel of publishers and video monetization experts will share tips and tricks for maximizing your video ad revenue -- including Video Player Bidding, ad insertions, reducing latency, and intent to watch.
COO, JW Player
Product Manager, Time Inc
Managing Director, UK & Southern Europe, SpotX
Global Head of Commercial Ops, Minute Media
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
President, Google EMEA, Google
Senior Vice President, Ads & Commerce, Google
Research conducted by the CMO Council found that an alarming 72% of brand advertisers engaged in programmatic buying are concerned about brand integrity and control. From ad fraud to domain counterfeiting and unclear billing arrangements, the threats facing advertisers can seem overwhelming.
This workshop session will equip brands and agencies with insight into the key quality challenges they will likely encounter in programmatic today and arm them with clear strategies they can implement immediately to overcome them.
The world of video as we know it is changing, but it’s not just how we watch that’s changing, it’s what we watch. This is having a profound impact on businesses across the industry when embracing a mobile first world. From investing in new types of talent, to upskilling existing workforces and even embracing new creative practices; this discussion will welcome a varied perspective on designing a future fit for how people watch.
Director of Agency Partnerships, Facebook
Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.
The media industry has struggled to understand and reach out to Millennials, but it’s going to get even more complicated as Generation Z starts to have an impact and Gen Alpha emerges. This session will discuss how best to think about these new consumers: what they like, love and loathe. Join Anna Bassi, Editor of The Week Junior, and a star panel to get a glimpse into the consumers of tomorrow.
Without talent businesses wither and die. Securing the best starts early. Leading investor and entrepreneur, Sherry Coutu CBE, shows how companies can inspire students and unleash Britain’s entrepreneurial spirit.
Sherry Coutu CBE
Founder and CEO, Founders4Schools
Harry de Quetteville
Comment Editor, The Telegraph
Maintaining and Building World Class Talent in the UK
Join Bing and the Advertising Association to hear inspirational stories from Benjamin Lickfett, Head of Technology & innovation at Diego; Milka Kramer, UK Sales Director, Bing Ads and Fredrick Borestrom, Agency Development Partner at LinkedIn who have made their homes and are building their careers in the UK. Alex Wood, European Editor for Forbes Media will moderate this discussion.
Platinum Delegates + By Invitation Only
President, IAA UK Chapter; Agency Development Partner, LinkedIn
Sales Director, UK, Bing
Head of Technology & Innovation, Diageo
Vice President for EMEA Bing Ads Sales, Bing
Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.
Partnerships can be up to 2 times more effective at driving brand health metrics than standard advertising, and when running alongside other media, have been shown to be x3 more efficient than standalone partnerships.
Head of Business Science, MediaCom
Joint Chief Strategy Officer, MediaCom UK Limited
Associate Director, MediaCom UK Limited
Battered from every angle these days – is there room for everyone to capitalise on Brand Britain? As a global brand – what are the do’s and don’ts when it comes to channelling a heritage or new brand? Join us and our panelists from some of Britain’s most well loved brands to see where Brand Britain will take us next.
Head of Brand and Marketing Planning, Direct Line Group
Managing Director of Strategy and Client Development, The Telegraph
CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)
Everybody knows that digital video has been all the rage, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Founder and CEO, VentureFuel
Director of Product, JW Player
Digitial Transformation Director, Zenith
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.
Executive Creative Director, W+K London
Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of major brands for stability, truth and leadership.
McCann Worldgroup UK and McCann Truth Central have been researching the mood of the nation since 2007. Although much has changed in the past decade, there are deeper stories that transcend recent events.
Head of Content and Communications, Yeo Valley Family Farms
CEO, McCann London
Regional Director, Europe, The Economist Intelligence Unit
Head of Strategy, McCann London
Dr Rodney Collins
Regional Director EMEA, McCann Truth Central
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017. Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?
21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.
The optimism lives here. It’s not the end of advertising. It is the beginning of everything.
Global Chief Operating Officer, Wieden + Kennedy
Interbrand leads a panel of top-tier marketers on the challenges and opportunities they face in sustaining growth, sharing bold leadership strategies that connect brands, people, and technology to catalyze positive change.
CEO, Interbrand London
Pilar Díaz González
Global Brand Director, Feminine Care, Essity
What is the view from non-UK based brands and businesses on the value of the UK? Is London truly a tech or creative hub? Hear an honest roundtable on the role of national heritage and the state of the UK brand.
Harry de Quetteville
Comment Editor, The Telegraph
Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.
Executive Partner, Mojobrands
Member of the Board, APECATE
CEO & Chief Curator, Presidential Train
How are publishers pushing content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers across news, kids, sports and lifestyle genres reveal their plans to redefine content, the way it’s produced and consumed, and how brands can be part of their story.
VP, Digital Commercial Strategy & Revenue , CNN
Quite often we hear this term 'I'm doing it for the culture' but what does that mean? My talk will explore the idea of how the new generation have impacted on the future of work and how the rise of ethnic minorities within media, music and advertising is good for all. Culture is something that we all create and contribute too, but sometimes more often than not as young people unaware of how powerful we are, and sometime those with a more traditional mindset miss out on how capable we are- we need to fix that.
Co-Founder and Chief Talent Officer, The Elephant Room
You may ask yourself, why are there so many talking heads in my feed?
The rise of video marketing has everyone striving to do more video moving forward, but in order to stand out we need to push the creative bar past the standard talking head.
In this session, leading video personalities and experts will share how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.
With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.
CEO, The Lighthouse Company
Dr Colin Light
Partner & Digital Services Leader, PwC
Executive Chairman, Karmarama
Managing Director, Accenture Digital
Come hear founders from today’s hottest startups pitch their unique business to a who’s who of major venture capitalists and brand leaders at The Telegraph TechX Stage. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.
Partner, 500 Startups
Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush
Over the last few years brands have faced radical changes to the way they spend their marketing budgets. They’re faced with having to produce more content to keep up with an increasingly digital culture. However, the budgets aren’t rising in line with the demand for content, so how can they generate the same (or ideally more) success from their advertising? The industry has been in fierce debate over how best to approach these changing budgets. Many have questioned whether traditional agency models can continue to service brand needs and an influx of new creative shops have emerged as a result. These companies are often shaking up the traditional supply chain, putting their arms around areas of creative, production and post in a bid to drive down cost. However, this is somewhat uncharted waters for the majority of brands and it’s important to know who can provide the golden triangle of speed, value and,
most importantly, quality. Constantin Bjerke, founder of lifestyle online video publication Crane.tv and awardwinning
production company and branded entertainment agency Cult, speaks with Patrick Murphy, founder of production consultancy Murphy Cobb Associates, about how advertisers and producers can be getting the most out of their budget - without sacrificing quality.
Founder, Crane.tv and Cult Global
Marie and Sarah from LS Productions highlight some key considerations for working with celebrity talent.
Their productions have included David Beckham, Ben Stiller, Kate Winslet, Dua Lipa, Michael B Jordan, David Gandy and Jurgen Klopp.
Millions of people love Phillip Schofield for his TV work, but mention his name to a Snapchatter and they'll soon recount stories about backstage selfies, smoke alarms - and gin. Phillip joined Snapchat just after it launched and quickly became a master storyteller on the platform, delighting his fans with behind-the-scenes Snaps of both his glamorous TV career and his hilarious, cosy home life. Phillip will chat to Claire Valoti, Snap Inc. Northern Europe General Manager, about his career, his fans and all things Snapchat.
Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social.
head of strategy, We Are Social
vice president, global brand communications, adidas Football
executive creative director, We Are Social
"Today the average agency tenure is thought to be less than three years." - The Bedford Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an increasingly complex world where short termism is becoming a knee jerk reaction, we need to build solid, long lasting and effective relationships with one another.
Strategy Director, The Brooklyn Brothers
Founding Partner & ECD, The Brooklyn Brothers
Inga Hlín Pálsdóttir
Director, Visit Iceland & Creative Industries
In 2017, in an ecosystem estimated to be worth billions, 100 brands brands invested $600M in marketing dollars in eSports for their very first time. Some unlocked value, many more failed. They do say the millennial male is an elusive species - too bad that’s misperception #1 about the esports audience. The world esports and gaming ecosystem is inherently complex, but one thing is clear: brands are eager to connect with these customers. But for many brands, that’s all they know. We're here to help.
Global SVP & GM Esports, Minute Media
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
Join us for happy hour at TechX. Grab a beer or glass of wine then enjoy a hands-on journey through interactive installations. Plus, chat to the reporters, marketing, product and commercial teams behind Technology Intelligence, The Telegraph's new journalism initiative that launched this week.