Start your morning at AWEurope with reflection and focus on your breath.
GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.
SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of ‘brainiacs’, each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?
Understanding brain variety and different thought patterns is important to understanding how we learn and how to optimise our individual strengths and differences. In turn this can help to build stronger teams, lead to better work, or greater understanding of consumer behaviour. Equipped with the knowledge and tools to manage our thoughts, emotions and related behaviour, we can train ourselves to be more resilient.
Join NABS for “say hello to your brain” session and leave with a better understanding of the science behind the way we think.
Presented by NABS
FREE YOUR MIND WITH PSYCHED-ELICS
Groundbreaking research funded by the Beckley Foundation has shown that the use of psychedelics increase disorder in your brain, allowing new unique connections to be made and link parts of your brain that would normally keep themselves apart. This is believed to be the basic mechanism of how these drugs impact creativity.
At a time when industry leaders like the Marketing Society and The Drum are placing great emphasis on mental health, wellbeing and performance, Dr Robin Carhart-Harris has been investigating the potential therapeutic uses of psychedelics, giving an unconventional view of the workings of the modern mind.
THE POWER OF WELLBEING FOR OPTIMAL PERFORMANCE
Discover your true potential by taking care of you.
Chief Executive, NABS
Founder, The Lighthouse Company & Psyched
From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? With a different format and approach for every audience, which models actually work and why? And what does quality look like to new generations with a fundamentally different understanding of how to use video?
Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe discussing:
· Various growth strategies including acquisition, organic growth, joint venture or a combination, and how the strategies vary for creative, media, digital and brand activation agencies
· The response to new competitive and marketplace realities
· The impact of changes in governments and political developments
· Differences in regulatory environments and the importance of the best financial, business and legal practices
· The state of the markets in the U.K./Europe, United States and other regions, and different advertising trends in each market
· How globalization has impacted – and helps drive – business and advertising activity
With Brexit just 12 months away and the country adjusting to a ‘new normal’ following a succession of terrorist incidents, this content block will examine the health and prospects of Brand Britain, the challenges for those championing the brand globally and what the future holds for the most British brands.
TAKING THE TEMPERATURE ON BRAND BRITAIN
Explore original research findings and perceptions of Britain from around the globe to define the status of the brand.
A GLOBAL PERSPECTIVE
What is the view from non-UK based brands and businesses on the value of the UK? Is London truly a tech or creative hub?
A VERY BRITISH PROBLEM
An honest roundtable of marketers responsible for very British brands plus others from other national brands on the role that national heritage plays in marketing.
WHAT'S THE BRIEF?
Image makers, creatives and strategists develop the comms strategy live on stage to reposition Britain in a post-Brexit world.
Premium video content is now available on every screen, enabling automated, programmatic video advertising across linear, OTT, desktop, and mobile. In this session, explore how video convergence is changing the way marketers and video publishers collaborate to deliver compelling stories.
Hear from European brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators!
In the run up to GDPR and indeed as a result of the need to conform with it, brands are needing to optimise their digital advertising targeting with their first party data. As a result this will see more brands turning to technologies that identify consumers through contextual analysis or search behaviours. During this workshop Grapeshot will provide best practice knowledge on how brands can navigate the GDPR minefield by using cookieless targeting methods whilst predicting where a brand will find their next audience.
From e-sports to breaking news to lifestyle content – how are publishers pushing the content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers in the business reveal their plans to redefine content, the way it’s produced and consumed, and how they see brands being part of their story.
You may ask yourself, why are there so many talking heads in my feed?
The rise of video marketing has everyone striving to do more video moving forward, but in order to stand out we need to push the creative bar past the standard talking head.
In this session, leading video personalities and experts will share how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.
Alongside the rapid structural change of the marcoms space, we have seen a continued advancement of management consultancies into the areas primarily occupied by the major agency groups. While Accenture and CapGemini have been mooted as potential buyers for any of the big agency groups, both clients and talent have continued to be courted by the consultancy groups.
At a time when the marcoms sector is under heavy pressure, this session will provide an insight into what the consultancy framework adds to the sector, while understanding what it offers for our industry talent and the clients who buy these services.
Founder, The Lighthouse Company & Psyched
Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, we examine the potential for creating effective longer-form content for social.
head of strategy, We Are Social
executive creative director, We Are Social
vice president, global brand communications, adidas Football
“Today the average agency tenure is thought to be less than three years.”
- Bedford Consulting Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an ever increasingly complex world where short termism is becoming a forever knee jerk reaction, we need to build solid, long lasting, effective and beneficial relationships with one another.
Hear how through a combination of true collaboration and sheer determination, The Brooklyn Brothers and Islenska have created a long-term partnership that is truly lasting and effective with both their award-winning clients.
Founding Partner & Global Managing Director, The Brooklyn Brothers