In an increasingly global market for brands, agencies and media owners, we’ll hear from four of Europe’s biggest broadcasters on how Britain’s exit from the EU will affect their businesses and their ability to challenge the multinational digital giants.
Super & Platinum Delegates + By Invitation Only
Journalist & Media Commentator
General Manager Adtech & Business Development, Publitalia ’80, MediaSet
Executive Vice President Advertising Platform Solutions, ProSiebenSat.1
Director - B2B Digital Products , TF1 le Group
Head of Partnerships & Digital Innovation, Channel 4
From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
Director of Digital & Sky AdSmart, Sky
Digital Brand Marketing Manager, TUI
Senior Digital Brand Marketing Executive, TUI
9:00 - OPENING REMARKS
9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH
Managing Director EMEA, Sharethrough
Head of Emerging Platforms, Mail Online
Global Head of Mobile, Mediacom
Marketing Technology Manager, Heineken UK
Senior Digital Commercial Director, CNNIC
9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX
10:00 - PROGRAMMATIC LIGHTNING TALK
Director of Partnerships, EMEA, The Trade Desk
10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING
Research and Insights Director, Sharethrough
10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND
Strategic Partner Director, Sharethrough
Digital Director International, Time Inc.
11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?
Chief Product Officer, Sharethrough
11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY
UK Editor, Digiday
Digital Director, OMD UK
Director of Digital Strategy & Partnerships, News UK
VP, Ad Platforms, VICE Media
Brand Engagement Manager (Europe), Levi Strauss & Co.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!
UK Sales Director , Clear Channel
Director of Client Partnerships, Sky Media
Head of Trading , Channel 4
CEO, Spark Foundry
CEO, MediaCom UK
Client Service Director, Kinetic
Managing Director, Digital, The Telegraph
Strategic Partnerships Director, NABS
Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?
Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?
Marketing Director, Acxiom & Live Ramp
CEO, DMA Group
Head of Law, Company Data Protection Officer , Reader's Digest
The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world—and to deliver that journalism in new and innovative ways.
The Times’s mission has propelled its business strategy. Today, The Times is the most successful digital news subscription business in the world.
But as the publishing industry continues to become more consumer focused questions have arisen around the shape and size of the future publisher ad business.
Please join Sebastian Tomich, Global Head Of Advertising of The New York Times in a discussion on how a consumer business can drive an ad business, and the unique advantages it can provide to marketers.
Global Head, Advertising & Marketing Solutions, The New York Times
The fact is simple: Diversity is good for business. It’s not just a matter of race or gender, but a vital socioeconomic issue spurring meaningful discussions around the world. Join Shingy, Oath’s Digital Prophet, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace.
Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.
Executive Creative Director, Google
Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.
Director of Corporate Partnerships, CALM
Marketing & Communications Director, TOPMAN
To learn about the future and the new present for search in the UK you are invited to hear from Brian Kealy, Head of International Consumer Marketing for Bing, and Brooke Dibble, freelance artist, set and prop creator and most recently the face of Bing in their new brand campaign that launched on 12th March. Join Brian and Brooke as they discuss and demonstrate how intelligent search can change the way we think about how search can impact our lives.
Head of International Consumer Marketing, Bing
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
GM, EMEA, Smartly.io
Director of Digital Performance Marketing, more2
Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn’t creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn’t creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who walks out of the pub on top.
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
Managing Director, Europe, Playbuzz
CEO, Milltown Partners
Europe News Editor, Quartz
Managing Partner and Head of Partnerships at Mediacom, Mediacom
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
VP Ads & Business Platform, Facebook
EVP Global Chief Marketing Officer, R/GA
BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.
The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.
Jonathan M. Perelman
Head, Digital, ICM Partners
Senior Outreach and Engagement Campaigns Officer, UK Parliament
The trade press is inextricably linked to the trends and travails of the marketing and media worlds and it’s believed that coverage can still make or break the fortunes of agencies and individuals. Seize this chance to learn more about what influences editorial decisions and the viewpoints that journalists take of the industry as we turn the table and give a panel of senior trade journalists a grilling.
Brands Editor, UK, Digiday
Editor, The Drum
Editor, Marketing Week
Director of Content, Propeller - PR, Content, Events for media & tech
A hellish work culture breeds shitty work and burns you out! Let’s turn work fun and worthwhile and the way forward is purpose. Embracing purpose are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to go to work with a smile on your face while making a real impact!
Mr. Goodvertising, Author, Speaker, Sustainability Expert
Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.
In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.
As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites.
CEO, OgilvyOne UK, The Customer Agency
CEO, Digital Content Next
Digital Advertising Operations Director, Financial Times
Dialing up Diversity
In 2016 the advertising industry set a target of 15 % Black, Asian and Minority Ethnic (BAME) in senior leadership positions by 2020; and 40% women. However, as we approach a half way mark the IPA census shows those figures currently stands at 30.9% women and even more disappointing 4.7% BAME. So why aren’t we shifting that dial? What practical steps can agencies put in place to ensure adequate, recruitment and promotion of diverse colleagues?
Head of Diversity, IPA
June Sarpong MBE
Presenter & Author, Diversify
Deputy Editor & Fashion Features Director, ELLE UK
Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.
In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.
Founder, Media Native
Global CEO, GroupM Trading
Managing Director, RTL AdConnect
VP Branded Entertainment , FremantleMedia
Britain has come a long way since a cluster of web businesses helped to coin the term Silicon Roundabout in Old Street in 2009. Meet Dr Gordon Sanghera, CEO of Oxford Nanopore, who will talk about the DNA Information Age, plus give a live demonstration of the real-time, mobile DNA sequencing technology that could revolutionise businesses and save lives.
Harry de Quetteville
Comment Editor, The Telegraph
Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.
CEO & Founder, Lotame
Data & Insight Consultant, The Specialist Works
Programmatic Lead, Unruly
Managing Director, EMEA, Lotame
Director Of Programmatic and Ad Product, Trinity Mirror
12:55 - WTF IS BLOCKCHAIN?
If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!
SVP, BlockChain Ventures
1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?
Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.
That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.
Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.
Chief Technology Officer, TRUTH Media Agency
Senior Associate, Kemp Little LLP
Partner, Kemp Little LLP
COO and Co-Founder, TRUTH Media Agency
CEO, The TRUTH Agency
Media & Advertising Manager, ISBA
2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?
Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.
58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.
Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.
Strategy Director, MediaCom UK Limited
Strategy Director, MediaCom UK Limited
Managing Partner, Real World Insight, MediaCom UK Limited
Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”
Reporter, Wall Street Journal
Managing Director, EMEA, The Trade Desk
Managing Director, Digital, The Telegraph
Advertising Week Europe is going single use plastics free in support of LADbible’s Trash Isles campaign. In this session, we hear from the team behind this important environmental campaign, which has reached over 350m people and was described by the United Nations as a “very innovative and creative way to bring attention to a problem.”
Head of Marketing and Design, LAD Bible Group
In 2017, we launched the “Conversation With…” series on the Advertising Week NY NewGen Stage, and it was received with rave reviews from attendees from entry level, mid to the C-suite. We are thrilled to bring these conversations to the stage in London. These unique, candid one-on-one chats provide direct access with top industry executives who are changing the way we do business. Leading these discussions are our very own influential Young Professionals aka Millennials, who will dive into trending topics
Chief Creative Officer, Leo Burnett London
Part of the benefit of diversity lies in the different ways that we tackle briefs and challenges. People whose brains are wired in different ways can bring a huge competitive advantage to our industry. However we haven't always created workplaces in which people that aren't neurotypical can show up as themselves. We want to celebrate the superpowers of dyslexia, autism, dyspraxia and dyscalculia - without being flippant about the very real barriers that people who aren't 'neurotypical' can face in the workplace.
Founder , The Hobbs Consultancy
Executive Creative Director, Huge London
Marketing Director, Direct Line Group
Founder, The Dots
Founder & Creative Director, Creative Equals
The influencer marketing industry is now valued at over $1 billion. While brands are eagerly jumping in and adding influencer strategies to their marketing mix, this rapid growth is exposing some integrity issues for the industry - disclosure, influencers buying fake followers and using bots, and unscrupulous suppliers overstating their impact. What can the industry do together to tackle this?
Trends Editor, Campaign
Senior Public Policy Manager, IAB
Every advertiser’s main goal is to communicate at the right time, in the right place and with the right message. But what if you could understand your target audience and their needs even better than they do themselves? Growth marketing specialist DCMN reveals a new innovation for the mobile market: Intention & Behaviour Targeting.
The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.
Managing Partner, Martin et Karczinski
Millennials are the most socially aware generation ever - passionate about equality, LGBT+ rights and environmental issues. For brands and publishers, embracing these shared values and working for the greater social good of others increasingly matters to an 18 to 34 year old audience.
In this session, we hear from LADbible, the world’s leading social publisher for millennials, about their approach to meaningful campaigns Joining them on the panel are major brands and activists to discuss the importance of listening to this generation and creating relevant campaigns that empower audiences to have a positive impact and drive social change.
Deputy Editor, The Drum
Senior Brand Manager Smirnoff, Diageo
Co-Founder, LADBible Group
Ambassador, Activist and Author, Trash Isles
, LGBT Foundation & Village Angels
Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.
Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.
Strategy Partner , Fold7
Founder & CCO, Fold7
Vice President Marketing, Carlsberg Group
We now have the power to go beyond knowing what a customer will do to actually predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritising sales leads to customising campaigns is being forecasted through predictive analytics. How can you use this powerful tool to cope with channel proliferation and changing purchase behaviour? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages?
VP EMEA, Tapjoy
Product Marketing lead in EMEA, Adobe
Director, Product Marketing and Demand Strategy, Oath
Managing Director, Europe, Index Exchange
elevenfiftyfive presents a panel discussion on diversity and representation in the film and TV industry. We'll discuss the current state of play and the importance of continuing to drive positive change in this space.
You’ll hear why we think it’s key for you to be involved with this conversation and how to authentically engage.
Founder, Mediaversity Reviews
On Screen Diversity Executive, Channel 4
Founder, Bechdel Test Fest
Managing Director, Hyden
Head of Production, elevenfiftyfive
Come hear founders from today’s hottest startups pitch their unique business to a who’s who of major venture capitalists and brand leaders at The Telegraph TechX Stage. See top
entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.
Head of Inward Investment, Invest in Cornwall
Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.
Executive Director, Advertising Week Europe
With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.
Director, Privacy & Public Policy, IAB Europe
It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.
“Formula 1 to date has been a motor sports company … and I’m pivoting it to much more of a media and entertainment brand with the soul of a race car driver.” Sean Bratches, Managing Director, Commercial Operations.
The 2018 Grand Prix season is just days away so this is an unmissable opportunity to hear about the transformation taking place at F1.
Managing Director, Commercial Operations, Formula 1
Sir John Hegarty, co-founder of global ad agency BBH and creator of iconic campaigns for brands such as Levis, Audi and BA is now running The Garage Soho - an early stage investor company that champions creativity and believes in building brands, not just businesses. The session is chaired by Jonathan Akwue, Chair of the Ideas Foundation, a charity helping to nurture creativity and drive diversity, and Managing Partner of DigitasLbi. Sir John will be interviewed by Ideas Foundation young leaders at the start of their creative careers keen to get practical tips on how to zig zag their way to creative success.
When working with growth stage clients, looking to disrupt their industries' traditional structures, it's important to meet their ambition with an equally ambitious approach to media. Mindshare Grow is a proposition geared towards enabling this.
Grow fosters a culture that blends creativity, innovation, and performance to grow our clients’ businesses faster; a culture that provides the competitive edge and real commercial results that our clients are after.
Mindshare Grow, Mindshare
Director, Mindshare Grow, Mindshare UK
Managing Director, Mindshare UK
Senior Customer Growth Manager , Snatch Inc
Alice ter Haar
EU Marketing Lead, Deliveroo
Business Development Lead, Founders Factory
With Out of Home reaching 98% of the UK population and consumers spending more time outdoors than they did 10 years ago, OOH is a media that intersects with a large part of our daily lives. Brands are starting to harness outdoor's digital and data capabilities, yet the words still frequently heard from advertisers are 'I never knew you could do that'. Dynamo and Outdoor plus will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.
Chief Client Officer, Outdoor Plus
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Digital Cinema Media (DCM) & Fox Searchlight are proud to host the official movie night at Advertising Week Europe. This exclusive preview screening will be of Wes Anderson’s highly anticipated Isle Of Dogs, which tells the story of Atari Kobayashi who sets off alone on an odyssey in search of his bodyguard-dog, Spots when, by Executive Decree, all canine pets of Megasaki City are exiled to a vast garbage dump called Trash island. Sign up at awedcmfilmclub.eventbrite.com using password AWE to secure your seat.