Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.
Christiane De Carvalho
Senior Director, Global Data and Partnerships, Acxiom
Regional Vice-President, EMEA, Samba TV
The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Founder & CEO, Hivestack
Director Global Data Product Management, Pitney Bowes
CEO, DPAA -- Digital Out of Home Everything
Managing Director, Europe, Accuweather
Vice President, Business Development, Broadsign
Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.
Vice President of EMEA Marketing, Adobe
Director, Product Marketing and Demand Strategy, Verizon Media
Group Chief Technology Officer, m/Six
Commercial Director, Ogury
Vice President, Audiences & Data, CNN International Commercial
Data isn’t the problem, but the way we obtain and use it is. By putting choice and control in the hands of the consumer and creating highly engaging and personal experiences, we can articulate a new kind of value proposition and rebuild trust. Why would we opt in to hearing from a brand, when we can pay to opt out?
From the perspective of storytellers working with emerging technology, we’ll take a tour through the creepy, the cool and the up-until-now impossible in the new data economy.
In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.
Americo da Silva
Global Head of Integrated Brand & Communications, Shell
Director of Strategy, London, VaynerMedia