Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.
Managing Director, Adobe Advertising Cloud EMEA, Adobe
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
Director of Client Strategy, Sky
Managing Director, Global Brand and Insight, Barclays
Chief Strategy Officer, PHD
Head of client partnerships, The Guardian
Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.
Founding Partner & Global ECD, The Brooklyn Brothers
Founder & Managing Director, Neon Unicorn
Founder & Managing Director, Feel For Music
Head of International Comms, Jaguar Land Rover
The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.
This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.
Could this collaborative model of working be a blueprint for future success in the industry?
Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.
Chief Executive Officer, m/Six
Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro
In 2008, Ireland’s biggest bank became the country’s most hated when it had to be bailed out by the taxpayer. Media commentary on AIB was 90% negative, and on social a shocking 99% negative. AIB faced it’s toughest challenge of its 50-year existence, and something drastic needed to happen to bring the brand back from the brink
Fast forward to today and AIB is coming back into favour with an NPS brand score of 23 at the end of 2017. How did they do it? They let go.
Attend this frank and honest session to hear how open collaboration can become the creative catalyst needed to produce world-class ideas and content that reimagine not only how your customers see your brand but how they experience it.
Business Director, Rothco | Accenture Interactive
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