We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.
VP, Partner Services, OpenX
Head of EMEA, Activision Blizzard Media
Director, Commercial Innovation, The Telegraph
President of Sales and Distribution, VEVO
Is the creative industry doing enough to stop young talent turning the other way? Join our diverse panel of experts at Advertising Week in association with the Creative Industries Federation to discuss
How to stay relevant and provide viable careers to the most entrepreneurial, knowledgable and creative generation yet and to answer the question:
Is the creative industry doing enough to attract a diverse representation of Gen Z talent?
Chief Creative Officer, Brave Bison
Head of Future Talent, Diversity and Inclusion, MediaCom
With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.
Head of RYOT Studio EMEA, Verizon Media
Creative Sector Lead, Digital Catapult
Why do so many brands still get social media wrong? Because they’re trying to build a brand not a personality.
Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will explain how so many brands still lack a human mindset. Using social-first principles, she will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
Director of Social & Creative, Media Chain
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
CEO, Brave Bison
Founder & CEO , That Lot
Commercial Director, Jungle Creations
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club
Columnist, Evening Standard
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