Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Chief Revenue Officer, Takumi
Europe Marketing Head of New Ventures, General Mills, General Mills
Head of Influencer Marketing Strategy, MediaCom
Digital Media Manager, Clarins & Clarins Fragrance Group
Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and Co-Founder of influencer marketing platform Influencer, discusses the challenges the industry has faced and why they have, in fact, helped to shape the industry for the better.
Jo Burford, Whalar's Head of Creator Solutions, is joined on stage by three coveted influencers to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball
Streamer and Influencer
Global Head of Digital Marketing, Dentsu Aegis Network
Senior Global Brand Manager, Unilever
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain