Privacy-by-design is no longer a luxury but an imminent necessity. As the marketing industry braces itself in search of a viable alternative with an altogether new internet infrastructure, Gowthaman Ragothaman, Aqilliz CEO; David J. Moore, BritePool CEO; and Sam Goldberg, Lucidity President and Co-Founder discuss some of the potential alternatives blockchain can bring to the table with a specific focus on privacy, personalisation, and the much-needed provenance of data.
In this gameshow style panel discussion, we'll cover the effectiveness of digital media investment, highlighting the brands that we think are doing this well. We'll also look into the future of media measurement and how technology will impact it.
Writer and Broadcaster
Head of Client Development, Xaxis UK
Vice President Marketing Science, Xaxis EMEA
Last year at AWEurope, we demonstrated that you need to do a lot more than just follow the works of Sharp, Binet and Field to drive a competitive advantage through your media budget. In this session, we’ll explore some more underexposed but essential aspects of media planning and strategy that are crucial considerations in 2020.
Chief Strategy Officer, EMEA, MediaCom
Geoff de Burca
Chief Strategy Officer, UK, MediaCom
A world-first study of the programmatic supply chain right through from advertiser to publisher. Where is the money going, what value is delivered in return, and what are the practical lessons for advertisers, agencies, ad-tech and publishers?
Director General, ISBA
Director of Media, ISBA
Managing Director, AOP
Partner, Marketing & Media Assurance, PwC
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