People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.
Since the launch of Lenses 2.5 years ago, Snapchat has grown to become one of the world's largest platforms for AR. Snapchat has aired more than 3,000 AR experiences, resulting in more than 250,000 years of playtime - and 40% of users play with AR experiences each day. In this talk, Peter Sellis, Snap Inc. Director of Product Management, will discuss the distribution of AR on Snapchat, how the power of play drives brand objectives and the democratisation of AR through innovation.
Director of Product Management for Monetization, Snap Inc.
Fantastic and effective ads can be made on any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for your buck as an advertiser.
CEO , Advertising Producers Association
Executive Producer/Partner, Blink Productions
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
General Manager, International, Comcast Advanced Advertising
Deputy Head Sales Operations, Channel 4
What can 85M mobile fans in 11 languages tell us about the future of sports? Quite a lot actually.
The World Cup is the world's largest social event yet as sports finally undergoes its digital disruption, it's hard to navigate all the platforms and places audiences will engage, communicate and celebrate in 2018. While technology is behind this shift, it's also brought new solutions. Alongside fresh insights from MM's 85M global fans, hear real world case studies from brands who are successfully navigating this new world.
Business Director, Publicis Media Sport & Entertainment
Global Head of Football, Minute Media
Technology has broken barriers and upended norms . . . as consumers spend more and more time immersed in & on screens, the experience matters more than ever. In the content eco-system, the dawn of streaming has permanently altered to content landscape. Consumers/viewers are the big winners, for brands and advertisers there is a rapidly evolving new roadmap emerging. Today’s Royal rumble is a deep dive into the intersection of of digital and experience and how sports, entertainment and lifestyle related content are playing a unique role in bridging the old with the new.
Jonathan M. Perelman
Head, Digital, ICM Partners
CEO, George & Dragon
Global SVP & GM Esports, Minute Media
Chief Marketing Officer, Shortlist Media Ltd
The rise of the Chief Production Officer is indicative of the changing landscape of advertising. As media platforms and deliverables proliferate, and profit centres are brought increasingly within the agency world, the skills that a production brain has to offer are now more critical than ever. Join Clare Donald as she walks through some of the ‘productions’ she has been involved in over the years to show how diverse our output is and why production needs to be on the top table.
Chief Production Officer, Ogilvy & Mather London
As rates of consumer engagement continue to rise, many brands are partnering with sports team and athletes to reach their core audience groups. Industry experts discuss the current trends in Sports Marketing and what is to come in the future.
Global Business Development Director, Rakuten Viber
Sales Director, UK & Ireland, Perform Media
Managing Director, EMEA & APAC, CSM Sport & Entertainment
The value of experiential marketing has never been greater for brands than in this hyper-digital age. Technology is pushing us away from real human engagement and online communications feel inauthentic, leaving consumers with a thirst for tangible connections. There is great opportunity in creating experiences that resonate with consumers, ignite their senses, and forge meaningful bonds between consumers and brands. In this session, we’ll explore the importance of these experiences and provide insight on how to build them.
Creator & Host, Perspectives
Managing Director, We're Magnetic
Director, T Brand Studio International , The New York Times
Professor of Experimental Psychology, Oxford University
Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Managing Partner, Econsultancy
VP of International Strategy and Business Development, Refinery29
Chief Sales Officer, VEVO
Sales Director, Digital, Axel Springer
Publishing Director, Tatler and Vanity Fair, Condé Nast
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