It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.
This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?
Hans Erik Tuijt
Director of Global Sponsorships, Heineken
Head of Marketing, Red Bull Racing
Director of Corporate Strategy and Business Development, Formula 1®
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Finn Russell Cobb
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