The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world—and to deliver that journalism in new and innovative ways.
The Times’s mission has propelled its business strategy. Today, The Times is the most successful digital news subscription business in the world.
But as the publishing industry continues to become more consumer focused questions have arisen around the shape and size of the future publisher ad business.
Please join Sebastian Tomich, Global Head Of Advertising of The New York Times in a discussion on how a consumer business can drive an ad business, and the unique advantages it can provide to marketers.
Global Head, Advertising & Marketing Solutions, The New York Times
Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.
Director of Corporate Partnerships, CALM
Marketing & Communications Director, TOPMAN
The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.
Managing Partner, Martin et Karczinski
Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.
Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.
Strategy Partner , Fold7
Founder & CCO, Fold7
Vice President Marketing, Carlsberg Group
It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.
When working with growth stage clients, looking to disrupt their industries' traditional structures, it's important to meet their ambition with an equally ambitious approach to media. Mindshare Grow is a proposition geared towards enabling this.
Grow fosters a culture that blends creativity, innovation, and performance to grow our clients’ businesses faster; a culture that provides the competitive edge and real commercial results that our clients are after.
Mindshare Grow, Mindshare
Director, Mindshare Grow, Mindshare UK
Managing Director, Mindshare UK
Senior Customer Growth Manager , Snatch Inc
Alice ter Haar
EU Marketing Lead, Deliveroo
Business Development Lead, Founders Factory
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