Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.
With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.
“Today the average agency tenure is thought to be less than three years.”
- Bedford Consulting Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an ever increasingly complex world where short termism is becoming a forever knee jerk reaction, we need to build solid, long lasting, effective and beneficial relationships with one another.
Hear how through a combination of true collaboration and sheer determination, The Brooklyn Brothers and Islenska have created a long-term partnership that is truly lasting and effective with both their award-winning clients.
Founding Partner & Global Managing Director, The Brooklyn Brothers
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