Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.
In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.
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